MILK ADULTERATION checks to touch a new high with the Electronic Milk Analyz er at CGSI

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Online PR News – 01-December-2015 – mumbai – MILK ADULTERATION checks to touch a new high with the Electronic Milk Analyz er at CGSI

Consumer Guidance Society of India (CGSI) in its Golden Jubilee Year has recently acquired an Electronic Milk Analyzer at its office at Azad Maidan. The Electronic Milk Analyzer can test Fat Content, Protein Content, SNF, Water Content, Lactose, etc., in milk. CGSI in association other consumer welfare groups and organizations, college and school students, NSS, etc., intends to use the machine for both consumer education and for benefiting customers, interested in testing the quality of milk they buy and consume. In order to create public awareness about the quality of milk that is in supply CGSI will test milk on a regular basis by running consumer contact camps primarily in Mumbai, Navi Mumbai, Thane, State of Maharashtra, and other places in India if required. CGSI intends to test milk samples in various colleges and schools. Samples bought by students will be tested free of charge.

CGSI will charge a very nominal amount of Rs. 20.00 only per sample from customers, to cover conveyance charges to transport the machine to various consumer camp locations, and other connected administration and miscellaneous expenses to conduct the consumer camps. CGSI will issue a written report of the analysis to the consumers post milk testing.

“Food adulteration is a continuing menace that unscrupulous traders and manufacturers all over the world indulge in to exploit gullible consumers to make quick and easy money. Government authorities with great efforts have succeeded in reducing the recurrent occurrences; but have not been able to eliminate it and hence in our golden jubilee year we have taken this step”, says Dr. M S Kamath, Hon. Secretary, Consumer Guidance Society of India.

Continuous routine monitoring by an aware and informed consumer alone will be able to eliminate it conclusively. Food adulteration is an act of intentionally debasing the quality of food offered for sale by either the admixture or substitution of inferior substances or by the removal of some valuable ingredient.

Among all food adulterations, milk adulteration by simple addition of water to pure milk is the most common one, easy and lucrative. When water is added to pure milk, it undergoes a change in its physical and nutritional constituents. Using inferior quality impure water to adulterate milk increases the chances of infection and disease due to microbial contamination on its consumption. Impure water reduces the keeping quality of milk and addition of artificial harmful preservatives to improve the shelf life of the adulterated product is common. Pure milk spoils on keeping at room temperature within a day and an adulterated one stays fresh for a much longer time. Simple addition of water is also easily recognisable by users as the product becomes thin and watery. To prevent easy identification adulterators, add various chemical agents to thicken the product so that adulterated milk closely resembles the consistency of pure milk. “Milk Adulteration Test Kit” can identify these adulterants.

About CGSI:

The Consumer Guidance Society of India (CGSI) is a pioneer consumer organization and has been working for the protection of consumer interests since it foundation in 1966. CGSI's activities include (1) Consumer Education, (2) Consumer Complaints Redressal, (3) Spread Consumer Rights Awareness among urban poor and rural areas through consumer education activities like presentations to Schools/Colleges, Consumer camps and visits to rural areas. (4) Testing of Consumer Products, (5) Publication of bi-monthly magazine, KEEMAT. The Government of Maharashtra and Government of India have selected CGSI to run the State Consumer Helpline for redressing consumer grievances in Maharashtra.

CGSI from 2008 onward routinely carries out massive exercises primarily aimed to check the quality of milk supplied to consumers in Greater Mumbai, Navi Mumbai, Thane, etc. CGSI gives the results of the tests along with the names of the respective vendors selling adulterated milk to the Food and Drugs Administration for suitable action on the findings. Milk adulteration is a cognisable and non-bailable offence in Maharashtra.