Tata Power's Club Enerji goes online; launches online module inspired by the Digital India programme

Club Enerji, Tata Power's nationwide movement, has been relentlessly working towards spreading the message of being responsible citizens.

Online PR News – 25-November-2015 – National, November 23rd, 2015 – Club Enerji, Tata Power's nationwide movement, has been relentlessly working towards spreading the message of being responsible citizens by conservation of energy & resources across the country, with a strategic focus on nation building. In line with this commitment and inspired by the Digital India programme, the Company today announced that it has scaled up the magnitude of this initiative by launching an online module of the Club Enerji programme. The module is hosted on the Club Enerji website - http://www.clubenerji.com/ and users would simply need to register for a detailed access to it.
The objective of this initiative is to reach out to a larger audience and impact a larger group of IT skilled children with a vision to transform by adopting a holistic and robust approach towards conservation. The module aims to not only urge the wider audience to conserve energy, resources, and their civic and moral values, but also give them a detailed understanding of the ways in which depletion of resources is occurring, and its various repercussions. This will aid in significant increase of the visibility of the program, and help it reach out to the global audience as well.

Speaking on this initiative, Mr. Anil Sardana, MD & CEO, Tata Power, said, “As a part of our 100 year celebration, we are determined to strengthen our programme and reach out to a global audience to encourage the IT skilled children of today to become Responsible Citizens of tomorrow. The online module is aimed at making the future generation realize the importance of a sustainable world, and we are committed to widen the reach of the programme to help and sensitise even larger portion of people in India and abroad.”

The online module is divided into four levels with a focus on energy conservation; fuel and water conservation; waste management and afforestation; and conservation of Civic & Moral values respectively. The module uses a mix of text, infographics, interactive videographics, and video tutorials to educate the members. The online interactive game will also help in ensuring higher levels of engagement and recall.

Apart from providing information through the online module, Club Enerji will also aim to calculate the number of units being saved by each individual sensitised through the online module by having the members upload their electricity bills, pre and post taking the course. The module will measure its visitors by the number of people registering for the online module and completing the course and, thereby, becoming responsible citizens.

The Club Enerji initiative has been contributing extensively towards a brighter and greener tomorrow by undertaking several successful initiatives. The savings of 14.2 MUs of electricity is equivalent to saving 14,200 tonnes of CO2 and is enough to light up over 6,943 houses for a year. Tata Power’s Club Enerji has won numerous accolades and has been recognised as a best practice in forums like Learning Mission by the Tata group. A case study has also been done by IIM Ahmedabad on the programme. Further, it has also won the gold at the ABCI awards in the category ‘best communication material’ and bronze for its resource conservation module; Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA 2012' - Eco Advocate Award' to Club Enerji.

Lead-Internal Communications