Parry Berkowitz of Suerva Consultants Pioneers a New Evaluation Process for Focus Group Applicants.
Online PR News – 27-September-2010 – – Los Angeles, CA - Parry Berkowitz of Suerva Consultants, a marketing research consultancy firm dedicated to providing resources that meet the commercial challenges of the information age by creating innovative ways of gathering facts and offering strategic business insights, has recently announces Suerva's latest initiative to streamline the focus group application process.
"A lot of weight is placed on the outcomes of focus groups", says President Parry Berkowitz. "It is crucial to the market research process that the foundation for those focus groups, and the participants involved, is sound", added Parry Berkowitz.
The new evaluation process consists of a tailored questionnaire that pertains to each specific focus group. The questionnaire is aimed at eliminating those participants who may be partial or have predisposed views on the matter at hand. Along with the questionnaire, Suerva has implemented an interview process in which to gauge the participants knowledge of the subject. It is Suerva's, along with Parry Berkowitz's, hope that the new evaluation process will allow focus group results to be a accurate tool for measure market trends.
About Suerva Consultants:
Parry Berkowitz founded Suerva Consultants in 2004, and has quickly become a renown professional within the Market Research industry. Suerva Consultants is a marketing research consultancy firm dedicated to providing resources that meet the commercial challenges of the information age by creating innovative ways of gathering facts and utilizing those facts to offer strategic business insights.