A new, one-of-a-kind service called 'Third Opinion™' is now available to entrepreneurs who want a thorough, confidential and objective evaluation of their ideas for new products or services before they invest their time, money and effort in attempts to market them.
Online PR News – 27-September-2010 – – (Chicago IL – Sept. 27,2010) A one-of-a-kind service called 'Third Opinion™' is now available to entrepreneurs who want a thorough, confidential and objective evaluation of their ideas for new products or services before they invest their time, money and effort in attempts to market them.
Known for their unlimited confidence in their own ideas and abilities, entrepreneurs typically believe any new product or service they develop is certain to be a huge money-maker. As a result, they also make believers of their friends and family members. The outcome is that entrepreneurs, as well as their friends and family members, seldom examine the new product, service or its profit potential objectively.
'Third Opinion™' is the creation of Phil Grisolia, Chief Marketing Officer of Persuasive Marketing, a Chicago area-based marketing and management consulting firm. Grisolia is himself a serial entrepreneur, a respected business author and an award-winning copywriter. "We call our service a Third Opinion because when it comes to evaluating their own ideas most entrepreneurs already have two opinions – their own and that of family and friends," Grisolia said.
Providing entrepreneurs with an objective, confidential and professional third opinion of their product or service before the idea-owner invests significant time or dollars in a possible new venture is precisely what 'Third Opinion™' does. "Introducing a product or service to the public when it's not fully ready for prime time can be an extremely expensive, time-wasting effort," explained Grisolia. 'Third Opinion™' is a process designed to avoid wasting those often limited resources.
"Persuasive Marketing is the only company known to provide such a service," according to Grisolia. "The background and experience of our exceptionally talented people is our greatest strength," he added. That includes more than 25 years of know-how creating and teaching college courses in entrepreneurship, business planning and marketing.
"Some of our people do bono work helping troubled companies through SCORE," explained Grisolia. "In addition, we donate a range of professional services to start-ups," he added.
Along with evaluating potential new products and services, 'Third Opinion™' will also evaluate the entrepreneur's business plan for that product or service, including how he or she intends to position and promote it, who its target market may be, and how the entrepreneur intends to reach and sell those potential customers or clients.
Fees for a 'Third Opinion™' evaluation begin at $250 and may vary depending the information the entrepreneur is able to provide, as well as on the nature of the product or service to be evaluated.
About The Persuasive Marketing Group
Having evolved from an advertising agency with roots in the late '60s, Persuasive Marketing is today staffed by extraordinarily talented marketing and management professionals. It has a track record for delivering results clients have actually been able to take to the bank, including some of our nation's oldest and largest firms along with some of its youngest and smallest, start-ups.