Palm Desert Jeweler To Auction Stolen 3.5 Carat Ring During Grand Opening Celebration
11/17/2015

Proceeds from the ring once stolen from El Paseo Jewelers will benefit the Girl’s Self Esteem Program at the Barbara Sinatra Children’s Center.

Online PR News – 17-November-2015 – PALM DESERT, Calif. – During a heist that could have been pulled from a Hollywood screenplay, jewel thief Doris Payne, now 85, stole a 3.5-carat ring from a custom jeweler in the Coachella Valley. The ring will be up for grabs in a charity auction next month during the grand opening of El Paseo Jewelers' new store.

The ring will be auctioned via a silent auction on December 5th starting at 3:00pm and ending at 8:00pm at El Paseo Jewelers' new location at 73-520 El Paseo, Ste. E. The grand opening event will celebrate loyal customers, welcome new ones, and will include refreshments, giveaways, live entertainment, and special prices on the high-end jewelry that enticed Doris Payne during her crime spree. The winning bidder of the infamous ring will be announced at 8 p.m.

The 3.5-carat diamond-encrusted ring, worth $22,000, was stolen from El Paseo Jewelers on October 2013, and was recovered and returned to the store shortly after the theft. Proceeds from the charity auction and a percentage of the sales will be donated to the Girl’s Self Esteem Program at the Barbara Sinatra Children’s Center.

"I understand that Doris Payne had a rough childhood that appears to have motivated her to a life of crime. I am hopeful that by donating the proceeds from the sale of the ring, we can make a positive impact on young ladies the Coachella Valley," said Raju Mehta, CEO of El Paseo Jewelers (www.elpaseojewelers.com/" target="_blank" class="highlight_link" rel="nofollow">http://www.elpaseojewelers.com/).

The Palm Desert high-end jewelry store continues to be a leader in excellent service and craftsmanship with the largest selection of loose diamonds and fine jewelry in the Coachella Valley. The spacious new store will allow for an expanded selection of merchandise and more room to better serve customers.

El Paseo Jewelers' customers and friends are invited to attend the event and take advantage of the ongoing grand opening sale. To learn more about the Coachella Valley jewelers that was part of Doris Payne’s $2 million, five-decade crime spree, visit www.elpaseojewelers.com/" target="_blank" class="highlight_link" rel="nofollow">http://www.elpaseojewelers.com/.

About El Paseo Jewelers: Located on exclusive El Paseo in Palm Desert. El Paseo Jewelers offers loose diamonds and diamond and gemstone jewelry, including one-of-a-kind custom pieces, high carat weight rings, bracelets, necklaces, and other fine jewelry pieces. El Paseo Jewelers offers loose stones at competitive prices, and handpicks the finest diamonds from the Indian diamond cutting industry, which is prized for its ability to turn even small stones into sparkling masterpieces.

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