"Breakthrough Advertising" by Eugene M. Schwartz - Get Book for Free. Read This...
Online PR News – 11-November-2015 – NY – On Pat Flynn's podcast (SPI 182: Frameworks for Writing Copy that Converts with Ray Edwards) Ray goes into some great frameworks for anyone writing copy.
In that episode Pat and Ray cover:
- A toolbox of strategies to help you write successful copy.
- Why weird copy is such a turn-off, and how to avoid it.
- Why you should care about writing top-notch copy.
- The crucial difference between persuasion and manipulation.
- The key ingredients of a successful sales page.
- Strategies for unlocking empathy for your audience.
- An exclusive link to a gift from Ray, and more!
On that same podcast Ray Edwards glows about the book: Breakthrough Advertising by Eugene M. Schwartz.
When you go to the link below and enter your (real) email address you can get a FREE .PDF of the entire 240 page book.
This book sells for $100.00 (USD) on Amazon right now!
(Remember, it must be your real email because the .pdf is only delivered via email).
(From the book)
"If you can write powerful copy in a way that hits a home run in the mind of your client's and or customers, you’ve found the one thing that can bring them out of obscurity into the spotlight of fame.
A properly crafted email, direct mail letter, magazine advertisement, speech, radio ad, television commercial or web site is pure marketing gold and Eugene Schwartz master copywriter is going to show you how to get it right.
Breakthrough advertising copy can take a “nobody” and miraculously turn him or his product into a famous “somebody.”
Copy is the great equalizer. It's the difference that can take your product or service from “good” to a marketing “great.”
Great copy will not make the cash register ring, but it will make that sucker sing.
Without a doubt, the words you use to sell, is what where great financial fortunes are made."
Power of Copywriting
Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. In book publishing, flap copy and jacket flap copy are terms for the brief summary of a book which often appears on the inside of the book's hardcover dust jacket; back cover copy is similar, often briefer text placed on the book's outside back cover; catalog copy is another book summary maintained in a publisher's catalog of published books. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.
The Internet has expanded the range of copywriting opportunities to include web content, ads, emails, blogs, social media and other forms of electronic communications. Writing for the web is very different from writing for other media, tending to be more succinct than traditional advertising. Other stylistic nuances also come into play. It has also brought new opportunities for copywriters to learn their craft, conduct research and view others' work. The Internet has also made it easier for employers, copywriters and art directors to find each other.
As a consequence of these factors, along with increased use of independent contractors and virtual commuting generally, freelancing has become a more viable job option, particularly in certain copywriting specialties and markets.
More about Eugene Schwartz
An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including "Breakthrough Advertising" and "The Brilliance Breakthrough." He wrote some of the most celebrated lines in direct-mail advertising, such as "Give Me 15 Minutes and I'll Give You a Super-Power Memory," which launched the first book of the memory expert Harry Lorraine.
But it was as an enthusiastic lover of art that Mr. Schwartz was best known. "Collecting is the only socially commendable form of greed," he told an interviewer in 1991. But for him it was also a form of generosity, since he gave away art with as much zeal as he purchased it. In contrast to the many collectors who donate art primarily to one museum in the hope of seeing a gallery or a wing named after them, Mr. Schwartz gave away hundreds of pieces to large and small institutions all around the country, including the Metropolitan Museum, the Museum of Modern Art, the Whitney Museum of American Art, the New School for Social Research, the Brooklyn Museum and the Detroit Institute of Art, among others.
Enter your REAL email address at the link below to get the FREE .pdf (240 pages) of "Breakthrough Advertising" by Eugene M. Schwartz