EcafTech’s New DSVC Improving ROI Measurement for Out-Of-Home Advertising
09/26/2010

EcafTech’s new DSVC uses face-detection and people counting technology to measure the effectiveness of digital signage, and enables real-time content targeting based on audience characteristics (e.g. gender, number of viewers, historical viewing trends, and more), allowing for truly measured and targeted delivery of media.

Online PR News – 26-September-2010 – – September 26, 2010 --Ecaf Technology, Inc., is a Taiwan based provider of real-time audience measurement solutions for out-of-home advertising industry. We serve digital signage (DS) system integrators, DS networks and media companies. Our new solutions DSVC-100S (Digital signage viewer counter) will fit you need, save your measure time and help companies to improve ROI Measurement for Out-Of-Home Advertising.

The definition of ROI (return on investment) of a DS project has always been a central and thorny element for all operators in the industry. Until now, in fact, for the measurement of the actual and potential audience of a network, operators have relied on indirect methods, from the number of estimated or measured visitors in a store environment or by tracking the visitors in a given place, or even from the number of tickets sales for a particular shopping center, department store, hypermarket. These methods, however, do not provide professional operators with an accurate measure of potential and, in particular, they do not allow for an ex-post field check.

EcafTech’s new DSVC uses face-detection and people counting technology to measure the effectiveness of digital signage, and enables real-time content targeting based on audience characteristics (e.g. gender, number of viewers, historical viewing trends, and more), allowing for truly measured and targeted delivery of media. This allows for increased the maximization of ROI Measurement for Out-Of-Home Advertising.

Using small camera sensors and computers, DSVC can be integrated with digital signage easily and places at crucial junctures in stores, malls, and restaurants, where decisions are made every second, minute, and hour,straight to the heart and mind of your target audience. It will be your best choice in Improving ROI Measurement application.

About EcafTech

EcafTech has devoted itself into the research of biometric identification technology since 2005 and we integrate our unique face recognition algorithms into the development of application products. In 2010 we have the powerful Face U host that utilizes the combination of two main recognition algorithms, the Principal Component Analysis with eigenface and Linear Discriminate Analysis, to achieve the fast and accurate recognition of each individual face.