WSI Executed a Virtual Training Session This Week Featuring Common Faults and Tested Techniques with Landing Page Design
Online PR News – 24-September-2010 – – Toronto, Ontario, September 24, 2010… WSI, the world’s #1 marketing franchise, conducted an online coaching session this week where hundreds of small business enthusiasts and advertising and marketing pros attended to expand their skills of effective landing page design. The webinar was hosted by Chuck Bankoff, a WSI Consultant and landing page conversion specialist located in California, USA. The session, which was entitled “Landing Page Design: Common Mistakes and Tested Techniques”, was aimed at providing industry owners 6 imperative steps to landing page design and style, including necessary components such as page length, navigation bars, color, text and other design aspects that make for a powerful, conversion-focused landing page.
Chuck Bankoff, WSI Consultant and webinar presenter, says, "A landing page is where Web readers land after clicking on an email link, a search engine result, a banner advertisement or manually typing in a particularly publicized address. It's easy to fall into the trap of throwing money into driving traffic and existing with your transformation rate. This is not accurately effective or cost productive. Consumers do not read on the Internet; they scan. They see headlines, visuals and bullet points. Depending on the personality type of your targeted visitor, you have between 2 and 8 seconds to influence them to stay on your website and dive deeper into it. During this public speaking event, I discussed some beneficial steps to determining your landing page converts the traffic that you drive to it."
Chuck Bankoff is a WSI Licensed Research Analyst, and has certified other WSI Trainers around the globe in Landing Page Design and Conversion Architecture strategies. Chuck is witout a doubt offering his 3rd term on the WSI Internet Consultant Advisory Council and is a sought-after lecturer at Internet advertising conventions in both the United States and Europe.
“Educating business entrepreneurs on the value of digital advertising and how to leverage today’s devices and technological innovations to greatly enhance one’s overall marketing strategy has always been a heart value of WSI,” says Ron McArthur, president of WSI. “Our month-to-month professional webinar series is only one of many informational podiums that WSI offers to the industry local community. As a worldwide leader in online promoting and advertising, our corporation aims to provide a understanding natural environment for industry managers and promoting specialists to enlarge their expertise of online marketing and advertising to finally increase their bottomline. Our On line marketing and advertising and social media advisors frequently discuss their experience with the small business community through many channels, including hands-on workshops, Internet marketing and advertising summits, industry tutorials and webinars. We are very pleased with the all round attendance and views attained after this month’s webinar on landing page design.”
WSI launched its monthly informative webinar series in 2009 to give online business managers around the world a channel to maximize their expertise of several issues related to online marketing. These regular webinars are delivered by online advertising authorities within the WSI network, and each four week period an accompanying whitepaper is also made obtainable.
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WSI is the world’s #1 franchise presenting advertising and marketing products and services to suit the necessities of several establishments. The company has the world’s most well known Marketing communications Consultants’ network and a sturdy head office in Toronto, Canada. WSI Marketing Consultants have helped signifigant amounts of small and medium-sized enterprises appreciate their online campaigns opportunities. By using unique Internet systems and qualified advertising and marketing strategies, establishments can have a WSI Marketing and advertising System tailored to their personalized needs to rise their Internet presence and earnings to unique levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition planned by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and assistance of its valued clientele, franchise network, sales staff, distributors and altruistic establishments, WSI aims to assist make child poverty history through its world-wide outreach system.
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