Offers The Pay Later Option For GIA Certified Diamonds

Customers looking to purchase GIA certified loose diamonds now have the ability to inspect a diamond in person for three days before being charged, using the new Pay Later program from

Online PR News – 24-September-2010 – – ST. LOUIS, MO --, an online seller of GIA certified loose diamonds, announces its revolutionary program, Pay Later.

Pay Later allows customers to receive their diamond prior to payment; an offer virtually unheard of in online shopping. The Pay Later program is available on every domestic diamond purchase, and allows shoppers to fully review and inspect their diamond for three days before committing to the purchase. Since its introduction, the Pay Later program has been embraced by shoppers as a way of reducing the anxiety associated with such a large online purchase.

"We know that it can be a little unnerving to buy diamonds online, sight unseen. So now, in addition to having the guidance of a personal diamond consultant, shoppers can order a diamond, have it delivered via Federal Express and then take three days to decide if that particular diamond is the one they'd like to keep. After three days, with the customer's permission, we charge the credit card provided at the time of order. If a customer instead decides to return the diamond within those three days, their credit card is not charged for the purchase. We know that this may be the largest online purchase our clients ever make and we want to do everything we can to alleviate any stress associated with buying a diamond online," said Joe Brehob, President of Lumera Diamonds ( is able to make this unprecedented offer because of its high customer satisfaction rate. The company's current return rate is less than 2%, a fraction of typical jewelry stores, due to the efforts of the Lumera diamond consultants, who work with customers to insure that the diamond chosen will meet or exceed expectations. The company's diamond consultants are available to every customer and offer general education, as well as unbiased and accurate feedback on each diamond's strengths and weaknesses.

In addition to the company's experienced diamond consultants, shoppers can do their own research using Lumera's extensive diamond education and buying guide. Shoppers learn not only the basics of cut, color, clarity and carat weight, but also how to avoid the most common mistakes people make when buying diamonds. Also available is a step by step guide to buying a diamond.

When looking for GIA certified diamonds on, shoppers can browse through the newly updated site. Diamonds are easily sorted based on the customer's expressed preferences for shape, price, carat weight, color grade and more. Each diamond is certified by the Gemological Institute of America.

"We've done everything we can to make it safe and easy to shop online for loose diamonds and our customer satisfaction rate reflects that. We're proud that so many of our customers are happy with their purchase; and our low prices, large selection and great service guarantee that we have a diamond for everyone. Whether you're looking to propose with that perfect diamond or are treating yourself to a beautiful piece of diamond jewelry, come visit our new site. We know you won't leave disappointed," said Mr. Brehob.

Lumera Diamonds sells GIA certified loose diamonds through Every diamond is backed by an exclusive Quality Guarantee, Lifetime Trade-in privileges, and a written appraisal. Lumera was founded with the mission of promoting both transparency in the diamond business and education for the consumer; eliminating the mystery and anxiety that often accompanies the purchase of diamonds and jewelry.

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