Banrock Station Launches Special Edition Wine to Support British Bees
Online PR News – 24-September-2010 – – Banrock Station, the eco-conscious wine brand, has launched a range of three new wines available exclusively at The Co-operative from 18th August 2010. Money from the sale of every bottle of these wines will go to help preserve the British bee population as part of The Co-operative’s Plan Bee campaign to help save the Bees in the UK.
Five pence from every bottle sold goes towards the fundraising campaign with a target of raising £45,000. This money will fund Plan Bee projects in the UK. Launched in 2009, The Co-operative’s Plan Bee campaign aims to raise awareness of honeybee decline, fund new scientific research, and encourage people to help bees in their own gardens.
For over a decade Banrock Station has brought the pleasure of fine Australian wine and the message of conservation to the world. The winery uses the conservation expertise acquired from restoring the natural land of its own vineyards to select which projects to support. To date, Banrock Station has contributed £2.3million to 95 environmental projects around the world.
Banrock Station supports projects that share its philosophy of enhancing the natural environment. The humble honeybee pollinates a third of the food that we eat, meaning that we rely on them for apples, pears, raspberries, carrots and onions, among other everyday items. A fifth of our bee population died last winter alone and if it continues, the cost of food could increase significantly.
Clare Griffiths, Banrock Station, said: “We are pleased to be supporting The Co-operative’s Plan Bee campaign as the latest in a long line of important international conservation projects. The bee may be small but it does a big job for all of us. This initiative is vital to help restore the UK’s bee population to ensure that many of the foods that we take for granted don’t start to disappear.”
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For more information including samples and photography please contact Nicole Rose at Frank PR on 0207 693 6999 or firstname.lastname@example.org
Spokespeople from Banrock Station Wetlands available on request
NOTES TO EDITORS
The Co-operative’s Plan Bee campaign
• For further information on corporate social responsibility schemes such as Plan Bee, the importance of bees and how you can take action to protect them, visit:
• Alternatively, you can contact Dave Smith – The Co-operative Corporate PR Manager on 0161 827 5614 or email@example.com
Banrock Station and the environment
• Banrock Station’s dedication to the earth goes beyond its own vineyards. Since its creation 15 years ago Banrock Station has supported 95 projects in 13 different countries across the globe, donating to date £2.3M to support these projects.
• Each new bottle has been produced with carbon emission cutting lighter-weight glass reducing CO2 emissions of the packaging by up to 20% (Wrap: The life cycle emissions of wine imported to the UK. Mar 07).
• By bottling these wines in the UK Banrock Station is reducing CO2 emissions by up to 164g per 75cl bottle or 38% when compared against bottling at source. (Wrap: The life cycle emissions of wine imported to the UK. Mar 07).
• The Banrock Station vineyards are surrounded by restored native vegetation and wetlands that have been listed as a Ramsar Wetland of International Importance.
• When Banrock Station bought the land for its vineyards on the banks of the River Murray in South Australia, the area was severely degraded. Since then, fifteen years of careful restoration work by the Banrock Station environmental team have seen the area’s native wetlands restored and healthy vineyards developed.
• Banrock Station produces wines from the classic grape varieties: Shiraz, Cabernet Sauvignon, Merlot, Chardonnay and Semillon. The warm climate is ideal for producing easy-drinking, rich and full flavoured Australian wines.
• More information on Banrock Station wine can be found at www.banrockstation.com