Poultry India launches National ‘Protein Awareness’ Campaign to highlight Protein Deficiency
10/16/2015

September 23, 2015, Pune: Poultry India, an advisory body with a unanimous primary mandate of spearheading the ‘Eat Right, Eat Healthy’ educational campaign.

Online PR News – 16-October-2015 – Hyderabad – Poultry India launches National ‘Protein Awareness’ Campaign to highlight Protein Deficiency in the country
India houses 194.6 million protein deficient and undernourished people - the highest in the world - and where more than 65 million children under the age of 5 are stunted
An average Indian consumes approx 37 gms/day, which is nearly half the levels recommended by WHO
An person must consume at least 0.8 - 1 gm of Protein per kilogram of bodyweight per day
Low Protein consumption levels causes consequences including hair loss, diabetes, obesity, hypertension, cardiovascular diseases, low IQ, and many other ailments
September 23, 2015, Pune: Poultry India, an advisory body with a unanimous primary mandate of spearheading the ‘Eat Right, Eat Healthy’ educational campaign, today announced the launch of an all-India Protein Awareness Campaign. It is a national initiative to educate people on the vital role proteins play in enhancing day-to-day health, fitness and general wellbeing.

The all-India Protein Awareness Campaign will be conducted in several phases using different tools to promote and educate people on the absolute necessity of proteins. The campaign will include an eclectic choice of communication vehicles like road-shows, open house discussion with parents, teachers and school children in urban and semi-urban areas, town-hall meets with village elders and guardians, etc. Poultry India will also circulate printed material to retail outlets highlighting the importance of protein and what would be the consequences for the lack of its intake.

Commenting at the launch Mr. Harish Garware, Executive Committee member, Poultry India, said: “At 194.6 million, India today houses the highest number of protein deficient and undernourished people in the world, of this a staggering 65 million children under the age of 5 are stunted. Empirical data shows that Indian children are much more malnourished and protein deficient than their poorer counterparts in sub-Saharan Africa.

“Protein cannot be stored. Your body needs it daily. In right quantities. Today, Protein-Energy malnutrition (PEM) in young children is currently the most important nutritional problem that has reached near epidemic status. This often results from consuming food that is low in protein. It was thus imperative that an awareness campaign to help remedy this situation be launched. With this objective we decided to launch the protein awareness ‘Eat Right, Eat Healthy’ campaign,” added Mr. Garware.

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