Ears To You Founder Turns Lemons into Lemonade for Female Chemo Patients

Breast Cancer survivor Ruth Gilbert Crane and her nonprofit charity are featured in October 2010 Ladies' Home Journal

Online PR News – 24-September-2010 – – As Breast Cancer Awareness Month approaches, most people talk about prevention, treatment, symptoms…general awareness. But what about ways to support women currently in treatment?

Ears To You does just that.

By providing a pair of earrings to a woman undergoing chemotherapy for any type of cancer, Ears To You (a 501 c 3 nonprofit) brings smiles, reassurance, a moment of joy, and a feeling of beauty at a time when things can seem uncertain.

Breast-cancer survivor and thriver Ruth Gilbert Crane started Ears To You in June 2008 while she was undergoing chemotherapy. Crane realized that wearing earrings, makeup, and accessories helped her feel “normal” and “beautiful” as she lost her hair and transitioned to a wig and scarves. She wanted to help other women feel good during treatment too and the lemons (cancer) started to turn into lemonade (Ears To You).

Crane has spoken to several audiences about her experiences with cancer and how she turned her situation into one that helps other women.

“Ruth is a thoughtful, caring and compassionate person who is able to speak with clarity and even humor, reaching and inspiring others with her insightful reflections and sharing.”
-Robin Hawkins, Pastoral Associate

Crane and Ears To You is currently featured in the October 2010 issue of Ladies’ Home Journal in their monthly feature titled “Never underestimate the power of a woman.” She has also appeared on WKYC-3 Cleveland, and in local newspapers and magazines.

“Ruth provides a product that patients with sensitive ears can wear. She brings joy to the patients with the earrings.”
-Rene Barrat-Gordon, Social Worker

To date, over 2,000 earrings have been donated to women in treatment at Akron General Hospital and the Cleveland Clinic. Crane plans on expanding the program to reach more hospitals as they receive more donations.