Essex software development company Objective IT announces the release of its latest 7 step downloadable whitepaper.
Online PR News – 07-October-2015 – Essex, United Kingdom – Titled ‘7 Steps to Digital Marketing Success’ and free to download from the company website, the step by step guide developed by Objective is designed to help marketing people reach the right digital decisions in the right order according to their current business situation.
The demand for digital marketing is increasing greatly, and those with an in-depth knowledge of this practice, including marketing managers and directors, are in the best position to drive strategic decisions in a business.
The informative whitepaper compares the customer experience with the commercial experience. It introduces marketers to the concept of multi-device strategies, social media campaigns, the benefits of turning regular customers into lifetime advocates, and tracking customer behaviours.
The guide offers tech tips and digital stats from influential industry organisations such as the Internet Advertising Bureau, along with suggestions to provoke thoughts and ideas within business and consumer stories to help visualise the customer journey.
Karen Harding, Marketing Manager at Objective, has also created a SlideShare presentation based on the whitepaper that breaks down all of the main points in the document and provides another resource for businesses.
‘7 Steps to Digital Marketing Success’ can be downloaded here; decision-makers simply need to submit their details to access the resource.
For more information on Objective’s wide range of web and app development solutions, please visit the website.
Objective IT is a leading software development company based in Chelmsford, Essex and serving clients throughout the UK. Specialising in building forward-thinking bespoke software, cross-platform mobile apps, Objective has remained a respected Microsoft Partner since 1992.
Contact: Karen Harding, Marketing Manager
Telephone: 01245 330360