Uma re-launches their website.
Online PR News – 07-October-2015 – Beverly Hills, CA – Uma re-launches their website. This website is an upgraded version of the previous site, with some added features to give users access to more education on skincare and wellness, as well as an enhanced user experience.
This leading luxury skincare brand has revitalized the look and feel of the home page. Uma kept the same sleek look with some improved features for better user experience. Now, users can interact more with the site by navigating across different sections like experts’ advice, ingredients used, products, etc. with one click. While improving the front end of the site, they kept the special focus on a well-designed experience for the mobile users, to address the significant growth in mobile traffic.
On the home page, the site has retained some sections of its previous look, while adding pertinent new sections like “What is Ayurveda?” and “What are Essential Oils?”. Being the leaders in this arguably niche market, Uma believes that it is important to educate customers on the science and techniques behind Uma formulations so they can truly appreciate the significant impact Ayurveda and Uma oils have on beauty and wellness. Also, the new graphic representation from the home page allows users to quickly access the most relevant sections of the site, without needing to access them through the drop down menu alone. Now users can quickly pick between the part of the website most relevant to them: experts’ advice, company’s history or browsing the complete line of products.
Ms. Holecek, CEO & founder of the company said, “Our customers’ experience with our products and services is our top priority. As we studied our consumers’ journey across the site and got an understanding of the information that mattered most to them – we felt the need to enhance the user experience which motivated us to redesign the site. Ultimately, a well-designed site leads to a happy customer”.
Uma’s wide range of luxury products is displayed beautifully on their website. Each product is methodically listed under different categories that include wellness oils, brightening oils, clarifying oils, and more. They have systematically provided valuable details about every product – including their certified organic ingredients, how each products delivers results, as well as how to use each product.
About The Company:
Uma Oils is the leading provider of a variety of luxury essential oils for face, body and hair. All Uma oils are blended in the Ayurvedic tradition and using hand-picked ingredients that include Rose essential oil, Frankincense essential oil, Neroli essential oil and many more. The Uma estate has farmed and crafted the world’s finest organic oils for decades, securing the coveted role of trusted supplier to the world’s most prestigious beauty brands. They always aim to transform skin and overall wellbeing, with products as distinctive as the women who wear them. Also, Uma always tests their oils on real women – never animals.