Law Firm Marketing Company Sets Out to Build a Bigger Law Firm

Legal marketing company,, is streamlining the way it delivers content and helping its clients achieve higher search engine rankings.

Online PR News – 21-September-2010 – – Much excitement roared through the office of’s parent company, Adviatech Corp., in Tampa, Florida last week. The company recently brought together its best and brightest to build a new infrastructure of content delivery and integrate social networking more heavily into its law firm marketing strategies.

While the results will positively affect all Adviatech clients, including its business and insurance marketing clients at, the company’s flagship brand has the most bells and whistles.

The company has invested a lot into the brand this year with the lawyer directory, newly renovated social network, and sometimes-controversial newsroom, but the heart of the brand is all about legal marketing.

For the last three years,’s marketing literature, website, and video commercials have been talking about how “Law Firm Marketing is Evolving at”. Jason Bland, head of the legal marketing division of Adviatech, explains the change.

“Since day one, we have always been innovators of new ways to effectively market companies,” he said. “So when we hit the legal marketing industry in 2006 and subsequently launched the brand, we were going up against some real old-school competitors. They were established companies that seemed to be set in their expiring ways.”

“So when we started talking about social networks, content distribution, and news releases as standard parts of even our smallest search engine optimization packages, we positioned ourselves as the company where law firm marketing was evolving. Especially with this new strategy that goes live in the fall, we are definitely taking the industry forward. But our new position is less about what we are doing in the background and more about the goals that we share with our clients, and what we do for them,” Bland said.

Today, sharpens its image and prepares to retire its slogan and logo as it extends its hand out to law firms of all sizes and says, “Let’s build a bigger law firm together.”

To learn more about law firm marketing plans, call 1.800.728.5306 ext. 1 or visit

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