Dufitt Fitness Announces Strategic Relationships for Expansion Plans Throughout UAE and Gulf Region.
09/22/2010

DUFITT, an industry leading Dubai based Canadian consulting company has established a relationship with New York’s ANONYMOUS ARCHITECTS to develop state of the art fitness facilities for their clients in the UAE, Gulf and Middle East region.

Online PR News – 22-September-2010 – – Dubai/UAE:DUFITT, an industry leading Dubai based Canadian fitness consulting company has established a relationship with New York’s ANONYMOUS ARCHITECTS to design and develop state of the art fitness facilities on behalf of their clients in the UAE, Gulf and Middle East region.
DUFITT considered one of the regions premier turnkey fitness Club consulting and operations companies, has formed strategic relationships with international firms for the ever growing fitness space within the Middle East & Gulf Region, and now has formed a strategic relationship with Anonymous Architects N.Y., and NORR Architects Canada, a respected global firm known for their design of the iconic Emirate’s Towers.
“Our goal is to be a total solution company from design concept to development, and equipment layout to operations management, while our vision is to bring our own brand to the region with the content, knowledge and expertise found within those facilities in North America. Companies and investment firms looking to get into the fitness space would rather stay away from a fitness franchise to avoid franchising and loyalty fees as well as the politics related to such operations, while having the complete freedom to run or spin of their business as they see fit without third party involvement” quoted Feisal Hammude DUFITT’S Managing Director.
Many of our clients and investors are looking to get into the fitness industry space but have no knowledge of how to go about it. We have over the years built strategic relationships with top equipment providers, international fitness chains, certification boards, architectural & engineering firms with the ability to bring over international brand type fitness clubs. As a fitness consulting organization, we have the expertise and knowledge to not only build out your facility, but also to manage, operate, and market it on your behalf.
Today, there exists a void in quality high end fitness facilities in the region, with only one major player. The consumer has no real choice but to take what’s available at the moment. We aim to change that with our investors, by brining over our own unique brand found in those facilities in North America.
The fitness industry in the Middle East and Gulf region is headed for explosive growth over the next 5-10 years, and we want to make sure we have all our strategic alliances in place for our stakeholders at that time.
Anonymous Architects is another addition to our preferred list of partner’s, and a great fit with our company who can bring tremendous value to the table.
Our partner Anonymous Architects is a think tank oriented design firm and not a brand or signature office who replicate designs, but a firm which focuses on every project as unique and different regardless of the building type with a deep understanding of the fitness club industry.
The partnership between ANONYMOUS ARCHITECTS and DUFITT Fitness is determined to bring one-of-a-kind, state of the art fitness& lifestyle facilities to the UAE and its neighboring region that will promote a healthy consciousness and lifestyle to its members. This will not be just a gym, but a facility designed to enable people to conveniently embrace a healthy lifestyle by offering seminar spaces and professionals that could help educate members on healthier lifestyle habits.
We are continuously building our brand while partnering with top fitness organizations and companies internationally to bring the latest in products and services to the region. This in addition to our ongoing relationship with the Dubai government’s sports authority and regional governments will assist us in building a greater awareness on the need for greater health and lifestyle changes in the Middle East and Gulf region.