Branoo sold more than 10 lakhs BDT in a single day which created buzz in the eCommerce industry of Bangladesh.
Online PR News – 14-September-2015 – Dhaka,Chittagong – Branoo.com declared Happy Sale Day on its first anniversary, Sept. 1, 2015. Similar to Black Friday of Amazon or the Big Billion Day of Flipkart, Branoo will offer huge discounts once a year and customers will eagerly anticipate this day. Branoo offers up to a 35 percent discount on all its product for the Happy Sale Day. Branoo has prepared for the last 2 weeks for this day through advertisements and announcements in online marketing, media, Facebook, Google ads, blogs and news.
The results were overwhelming. On Sept. 1st Branoo sold more than 10 lakhs BDT in a single day which created buzz in the eCommerce industry of Bangladesh and made history of selling record amount for a single day online.
Preparations have included marketing plans, customer service and other activities. Branoo’s head of operations, Mr. Shagar Dey told us, “We have been doing stock of our product for a long time for this day. Our aim was to fulfill our customers’ demand and to make them happy with such crazy discount offers. Happy Sale Day began at 10 a.m. and lasts until midnight. So we were prepared for live chat, phone calls, call backs, message reply in various social media and others and everything was done perfectly.”
Branoo’s technical head, Sajib Barua said, “Branoo runs a high performance server with 16 Processor and 32 GB RAM, but for the Happy Sale Day we doubled our server’s memory capacity. Also for extra caution we kept our server 24X7 under close observation to avoid hacking and downtime. We were 100% successful with our technical capacity.”
Head of Sales & Marketing, Aldrin Chowdhury said, “For the last 2-3 weeks we were preparing for this big day. We did marketing in online media, social media, print media, blogs and articles so that most number of people come across our offer and can avail discounts. In regards to that we received an overwhelming response from our customers. On Sept. 1 our site has registered 36,350 visitors and 259,659 page views. We have attended 326 phone calls, answered 144 social media messages, live chat support to 84 people and 54 direct supports. The result is 430 orders and 1,005,931 tk ($13,000) sale. We are really happy to see the trust and belief towards us of our customers and they bought products from our sits in the Happy Sale Day. This kind of day really excites us and motivates us to move forward and bring something new to our country people.”
Branoo CEO Rajib Roy said, “we have seen that people of Bangladesh believes and trusts online media for their shopping. So to motivate these people and to increase their trust on eCommerce sites we have given this kind of opportunity. The customers can buy online with the minimum price and increase their trust in this media. On our anniversary our target was to make the customers happy and we succeeded. But we have scope for improvements. Our conversion ratio is low and we want to change that.”
In regards to the record and history made by Branoo E-CAB (eCommerce Association of Bangladesh) president Razib Ahamed said, “This is a historical day for the Bangladesh eCommerce Sector. Some people and customers called me regarding this Happy Sale Day offer of Branoo. We hope next year Branoo can reach 10 million BDT in a single day. Bangladesh eCommerce Sector can grow with this kind of sales and Branoo has shown a path to many of the eCommerce sites on what to do and how to do.”
Previously, Bangladesh would witness the United States, China and India produce these sales results with their eCommerce sites. Although it cannot be compared to those countries, keeping Bangladesh eCommerce Sector’s growth and its stature it is a major concern. Bangladesh and its eCommerce sector can only move forward after such kind of day and contribute a fair amount of growth in Bangladesh economy.
Branoo.com started its journey in Bangladesh on Sept. 1, 2014 by Rajib Roy, an IT expert and tech maverick. Branoo began its journey with original and branded perfumes and cosmetics and now has more than 8 categories ofperfumes, cosmetics, sharees, watches, jewelry, designer dresses, kid’s products, handicrafts and paintings.
Registration or login on Branoo is not needed to buy a product. Within a minute anyone can buy anything and can also track products with the tracking system which shows the product and deliverystatus. Cash on delivery, mobile payment and online payment is available to consumers.