youtheory Named 2015 CPG Editor's Choice Award Finalist by Informa's SupplySide

youtheory Named Among Top CPG Products for Innovation and Market Impact

Online PR News – 11-September-2015 – Tustin, CA – Informa Exhibitions has named youtheory Joint Collagen as one of its finalists for the 2015 SupplySide CPG Editor’s Choice Awards.

Five 2014 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 17 different categories. Joint Collagen was named to the short list in the Joint Health category.

One winner in each category will be announced at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations, set for October 7 and 8 at the Mandalay Bay Resort in Las Vegas, Nevada.

“We are honored that our Joint Collagen has been selected as a finalist for the Editor’s Choice Award and owe the credit to our team here at youtheory,” said Darren Rude, CEO of Nutrawise. “We pride ourselves on selecting only the very best ingredients for our products and we firmly believe Joint Collagen is one of the top contenders on the market for joint health.”

Youtheory Joint Collagen Advanced supplies type 2 collagen in a botanical matrix; type 2 collagen is the main component of healthy joint cartilage. This product is designed to help replenish vital joint protein that is naturally lost during the aging process. Like all youtheory products, Joint Collagen is packaged in square, dark amber and eco-friendly bottles, aligning with the CPG Marketplace. Youtheory strives to bring customers the highest quality products to Age Beautifully™ while also making the world a better place.

For more almost 20 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

"In the past few years we’ve had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network. "In considering hundreds of products, our team narrowed the field based on the unique positioning and ability to serve consumers with truly cutting-edge products."

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About youtheory:
Nutrawise is a leader in nutritional dietary manufacturing based in Tustin, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Men’s Collagen and youtheory Turmeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit, like us on Facebook at and follow us on Twitter at

About SupplySide West: Hosted by Informa Exhibitions, this annual tradeshow and educational forum is the finished product manufacturer’s gathering place for top performers, trends, scientific advances and networking. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished consumer goods that drive the global business economy. The 2015 show will be held October 5-9at Mandalay Bay in Las Vegas. For more information visit