The vintage Scrabble game is a big part of the many people’s board game traditions. Scrabble sales are setting the market on fire. Hasbro, the maker of the game, is celebrating its 87th year of business.
Online PR News – 22-September-2010 – – The vintage Scrabble game is selling like crazy as Hasbro celebrates 87 years of business.
In 1923 Henry and Helal Hassenfeld founded Hassenfeld Brothers, a textile remnant company in Hasbrouck Heights, New Jersey.
Over the next two decades, the company expanded to produce pencil cases and school supplies.
In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys. Hassenfeld Brothers' first toy hit was Mr. Potato Head, which the company purchased from inventor George Lerner in 1952. The toy was a smash success.
In 1964, Hassenfeld Brothers produced the G.I. Joe toy, which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls". The company shortened its name to Hasbro Industries in 1968.
In 1983, Hasbro produced another successful toy franchise, My Little Pony. The company acquired the Milton Bradley Company in 1984, bringing The Game of Life, Candy Land, Twister, Chutes and Ladders and Yahtzee into the Hasbro fold, and found continued success in 1984 with the release of the first Transformers toys.
In 2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million.
Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines are Cabbage Patch Kids, Easy-Bake Oven, G.I. Joe, Lincoln Logs, Lite-Brite, Mr. Potato Head, My Little Pony, NERF, Play-Doh, Pokémon, Transformers, Battleship, Candy Land, Cranium, Clue, Dungeons & Dragons, Monopoly, Ouija, Pictionary, Risk, Scrabble, and Trivial Pursuit.
If you would like to learn more about getting the vintage Scrabble board game, you can visit http://www.VintageScrabble.com.