ISHANYA launches the smartest and largest marketplace for home decor and gifting: The HomeSukh

ISHANYA today launched the smartest concept and biggest marketplace for home décor and gifting ‘The HomeSukh’ – A concept by Housl!fe.

Online PR News – 30-August-2015 – Thursday, 27th August 2015, Pune – ISHANYA, India’s only lifestyle destination for home décor and interiors, today launched the smartest concept and biggest marketplace for home décor and gifting ‘The HomeSukh’ – A concept by Housl!fe. Spread over 20,000 square feet and two levels, The HomeSukh boasts of an impressive line- up of 30 curated brands offering an array of nearly 10,000 products ranging from artifacts, décor lighting, furnishings, other accessories and gifting items.
Speaking on the occasion, Mr. Mahesh M, CEO, ISHANYA said, “The HomeSukh is not just another brand; it is a concept which brings to life the adage of little things…Big Joys! It is the one stop destination to address a homemaker’s desire of keeping her home vibrant, lively and adaptable for different reasons and occasions. We are excited to live up to our vision of revolutionizing the concept of destination shopping and experiential retail. With rising incomes, increasing purchasing power, brand consciousness, evolving consumer preferences and growing urbanization, we believe that we have tremendous potential in Pune.”
ISHANYA as a brand has been evolving to create unique consumer experiences and is currently reinventing itself as India’s First True Lifestyle Centre - a family destination with the most comprehensive home lifestyle, food and entertainment offerings. Over the years, the brand has created a strong foothold in the physical retail scope through its distinctive concept and loyal clientele. This is reiterated by the fact that the brand has posted steady progress in the last couple of years with a 20% percent increase in quality footfalls.
While Housl!fe offers a plethora of solutions for home furnishing which traditionally involve rational decision making, The HomeSukh, featuring a unique Verandah concept, brings together an array of home décor items, curios, carpets to rugs, wall art, figurines to décor lighting, bags to souvenirs, gifting accessories to satisfy the ever-evolving interior styling needs. It is for the first in India, that manufacturers and artisans have been brought together on such a large scale.

Elaborating on the overall home retail scenario and ISHANYA’s growth strategy, Mr. Mahesh M added, “Home retail in India today is at an interesting inflection point. Formats will get redefined and models reworked. Border less retail will become the name of the game. We intend to leverage our eight year education in becoming a bridge between the various channels. We are investing in creating experiential and exciting retail environments. We intend to raise the bar, by creating a 'surround experience' with a unique service scape, providing innovative business models, playing the role of retail enablers and incubating young passionate brands to build a differentiated business model which can be sustainable in the long run.”
Apart from The HomeSukh, ISHANYA will now house an interesting array of popular home and interiors and fine dining brands like 11 east street cafe, Mezzanine at PubTown and Sheetal Arch & banquets with the iconic blueFROG completing a fantastic first year recently & Pump Room all set to pump its state of the art brewery shortly, Ishanya now offers a delectable range of cuisines for the food connoisseurs.
ISHANYA: The growth story
• Investment since inception: over 250 crore
• Total retail space: 4.3 lakh sq ft
• Home & Interiors: 2,00,000 sq ft
• Fine Dining: 70,000 sq ft
• Entertainment: 30,000 sq ft
• Occupancy growth rate: 50%
• Increase in footfalls: 20% YOY growth of quality footfalls
• Upcoming brands: 11 east street, Sheetal Arch & Banquets, Mezzanine @Pubtown
• The HomeSukh: 20,000 sq ft, 30 curated brands, captures the joy of celebration, entertainment, gifting
• Tangent Furniture: Spread over 8000 sq ft is operational at ISHANYA now
ISHANYA - India's 1st & largest revolutionary concept destination for Home Interiors& design, is an incredible fusion of home, food, entertainment, events, art and culture. Spread over an impressive 4.5 lakh sq. ft, ISHANYA is truly a work of art in terms of its architecture & structure. With an assortment of over 50 internationally established premier home & interiors brands, ISHANYA caters to all your home décor needs under 1 roof! With addition of blueFROG and Pump Room, ISHANYA now offers a delectable range of cuisines for the food connoisseurs and differentiated entertainment through its unique Amphitheatre.