Press Release – HTMedia launches Education portal-

Launch of an educational portal from the house of HTMedia

Online PR News – 18-September-2010 – – Firefly eVentures, the internet subsidiary of HTMedia has announced the launch of its education portal- The site is aimed at students passing out of school and college to help them take the right decision about their higher education.

Speaking about the launch, Amit Garg, Business Head – Internet, HT Media, said, “The education market is fast growing with over 50 lakh students looking for higher education options every year. Research showed that the internet is the first source of information gathering for students – defining the need for such a portal. However, while most sites stop at providing information on colleges, our attempt is to help students all the way to their final decision.” provides students with comprehensive, updated and reliable information on over 3000 colleges across streams. Moreover, it has introduced innovative tools such as the Future Salary Calculator to map out how much one can earn after pursuing a particular course, the Compare Colleges feature that compares 2 or more colleges in a snapshot on placements, affiliation etc and Counseling by experts - to help students make a more informed decision.

Amit said: “We understand the criticality of this decision as it impacts a student’s career and future. Hence, our attempt is to empower students with information and tools to make the right choice. With this we’re confident we’ll be the student’s preferred destination when it comes to a higher education decision.”

About Firefly eVentures

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times’ 84 year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as,,, and HT Mobile, Firefly spearheads HT Media’s foray in the new media space