WSI Gets results for Farmer Autocare to Strengthen Their Online Company

Fresh Start-up Company Founded by Sir Tom Farmer Reaps Astounding Rewards Thanks to WSI’s Internet Marketing Services

Online PR News – 18-September-2010 – – Toronto, Ontario, September 16, 2010…WSI, the globe's #1 internet marketing franchise, announces today that one of its franchisees proudly located in Scotland, Paul Smith, will give good results in association with guru Tom Farmer to put into practice an substantial Internet marketing program to kick-start Sir Tom’s latest enterprise, Farmer Autocare. Sir Tom, who was the initiator of Kwik Fit, once the UK’s largest tire and exhaust company, which was acquired by Ford Motor Company in 1999, recently introduced Farmer Autocare. His completely new start-up company, which he co-owns with Willie McLernon, is a tire chain currently with 17 branches in Scotland, and Sir Tom has plans for easily beginning an additional 50 branches.

Smith recently engaged in a month-long trial run pay-per-click (PPC) marketing campaign for the corporation, which supplied precious knowledge to the high quality of the company’s phone support. The marketing campaign instructed all online leads to contact Farmer Autocare utilizing a distinct client telephone number. The telephone inquiries were then recorded using WSI’s pay-per-click system.

“Through this campaign and the complex expertise to document the phone talks from our paid research internet marketing campaign, we rather quickly found that 20% of the telephone calls were absolutely not being responded to at all,” says Smith. “Of the calls that were getting answered, many of them were being answered by fitters at many locations, rather than a practiced telephonist. These fitters had never prior to this received any proper sales or telephone guidance, so the organization as a whole was shedding precious chances from prospective leads that could have converted to users.”

As a direct result of the information acquired through WSI’s 30-day trial plan, Willie McLernon, the General Manager and Co-owner of Farmer Autocare, instigated telephone teaching for all personnel. That change alone enhanced the branch’s turn over by 20%. WSI aims to continue escalating Farmer Autocare’s return on investment with an advanced Internet marketing method, which includes establishing a completely new internet site intended to influence targeted traffic to take action, and continuing pay-per-click marketing and advertising activities tailored toward driving supplemental sales opportunities to the organizations completely new website.

WSI Consultant Paul Smith says, “WSI’s aim is to design a brand new, certified-looking Web alternative for Farmer Autocare, one that has straightforward calls-to-action and a visible free-phone number that goes to a call center, which will then send the calls to the suited destination, which now has telephone skilled staff associates. In addition, we will put into action an highly effective Internet marketing system, which includes PPC marketing activities constructed by indentifying the most well-known key phrases used to look for for the business' business online, as well as search engine optimization and social media selling in later levels of the system. The outcomes that Farmer Autocare has encountered thus far are only a preview into what we trust to attain for them through this online method.”

Willie McLernon, General Manager and Co-owner of Farmer Autocare says, “Before WSI, we didn’t carry out any Internet marketing for our organization. But after just a month of carrying out work with WSI, we immediately found out some areas in our organization that could be adjusted to strengthen our end results. We now fully grasp that there are many rewards to Internet marketing. Aside from the distinct boost in online leads, WSI’s Internet marketing program provides us with valuable material through tracking and reporting, which we then use to strengthen our service quality. As we get started on opening 50 more offices around the land, Internet marketing will become a critical portion to our results as a organization. We are charged to work alongside Paul and the WSI team and look onward to creating terrific final results with online marketing.”
For Further Information:

Contact Elizabeth Monaghan at 416-418-8751 or

WSI is the world’s number one internet franchise offering marketing services to suit the needs of multiple industries. The company has the world’s largest Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced marketing strategies, businesses can have a WSI Marketing System tailored towards their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the ongoing support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.