To promote communication with its existing and potential customers, Enviro Direct Link, LLC, (EDL) has launched several social media channels. The company's social media team plans to communicate the EDL solution to all environmental service conscious users.
Online PR News – 15-September-2010 – – "We see this as a way to give interested companies visibility to the type of service request traffic our site generates," indicated Katlyn Snyder, Online Marketing Manager, who is leading the social media campaign.
EDL is using a multi-channel strategy that includes both Twitter and Facebook. Leveraging both sites allows for repurposing content through different outlets. Twitter lets EDL share information about its services and connect to existing and potential customers. Facebook offers a broader range of tools where EDL can post articles, pictures, and corporate promotions. The company has also established a YouTube channel for sharing videos and demos to support users in navigating the web site and accessing services.
In addition to general company information, EDL shares industry-related news and announces new service requests as they come into the web site. Since May, followers on both Twitter and Facebook have steadily increased. Has it had an impact on business? Snyder says it has, noting that EDL has seen system utilization increases of 28% from Twitter users and 56% from Facebook users.
Snyder also notes that the social media channels are not one-way streets. She sees social media as an opportunity not only to share information and connect with environmental businesses, but also as a way to help those businesses promote their own causes. "We're happy to help our partners share their own news and information through our Twitter and Facebook accounts. We can ultimately help each other, and that's the true power of social media."