Superfit Hero Introduces Body-Positive Line of Performance Leggings

Activewear brand kicks off its first line via Kickstarter with athletic pants offered in sizes XS-3XL

Online PR News – 01-July-2015 – Los Angeles, Calif. – Superfit Hero, the brand dedicated to size-inclusive, high-performance activewear, announces the launch of its 43-day Kickstarter campaign, officially commencing on June 30, 2015. Superfit Hero is the first size-inclusive brand of fashion fitness apparel with an explicit mission to empower women to feel the power of fitness.

“With Superfit Hero, I want to help other women discover their superpowers,” says Micki Krimmel, founder of Superfit Hero. “I strongly believe that fitness can help women build up their confidence, strength and happiness in all aspects of their lives. I found that not all ladies were getting that same opportunity, as the majority of active brands only make high-performance clothing up to size 12. With the average American woman wearing a size 14, I knew I had to fill that gap and offer those women the same chance to participate in the fitness lifestyle.”

The team behind Superfit Hero is passionate about the power of fitness in helping women build strength and body positivity. Superfit Performance™ Leggings, available in sizes 0-26, offer a highly supportive, adjustable and fold-over waistband and a unique shaping pattern designed to flatter the female shape. The flatlock stitching reduces chafing and the gusset offers greater mobility and comfort. The brand’s fashion-forward line, made with no slip, fast-drying compression fabric, is styled to mimic the look of a modernized superhero uniform.

Founded by entrepreneur and world-class roller derby athlete Micki Krimmel, Superfit Hero was built out of passion and necessity. When she started the Los Angeles-based company, Krimmel asked her Angel City Derby team (currently ranked seventh in the world) what was important to them in workout clothes. Their feedback prompted Krimmel to focus on key details that would allow all athletes to participate in the feel-good fashion of high-performance activewear.

Superfit Performance Leggings are designed by female athletes for female athletes. Every Superfit Hero garment is handmade in the USA, using only the highest quality fabrics. The leggings have been fitted and tested by a diverse group of female athletes involved in a range of activity levels, from yoga to running, CrossFit and more.

The Kickstarter campaign officially launches on June 30, 2015 and will run through August 11, 2015. Backers will have the opportunity to pledge for Superfit Hero shirts starting at $35, and the leggings themselves starting at $84 (including domestic shipping) via the Kickstarter campaign. Funds raised via Kickstarter will be directly used to make the first production order, which will begin immediately following the campaign close. Backer pledges are expected to be filled within 90 days.

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