Naturally Mediterranean has now changed its logo as well in order to modernise the company's image.
Online PR News – 24-June-2015 – Alicante, Spain – A company logo ought to try and work as a mental trigger as opposed to an explanation of a company. If advertising is successful, a logo is going to emphasize to customers what they know already. A further potential is to spark desire for prospective clients, though the final objective is always to link the logo to the business, not have it merely do well as an individual work of visual art.
Naturally Mediterranean, the natural skin care company (https://youtu.be/PtTXIQ3JjpM) has been working with top marketing designers to make its products more attractive to the market. After recently changing the shape of bottles for its Anti-Aging and Psoriasis/Eczema Oil, Naturally Mediterranean has now commissioned new boxes with the simple logo of 'NM' on them. After taking advice from designers, they have kept to the simple logo design and also redesigned the artwork on the boxes but retained the same colours that Naturally Mediterranean is associated with.
Company spokesperson, Jennifer Marina said: "An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Most logo designers will agree that simple logos rock. Simple logos are remembered in a way that more complex designs are not. The other thing we considered was the length of the company name, which in fact 10 syllables, 22 letters and a space. We have now reduced that to 2 initials on our boxes, in plain typeface, although the company name remains the same. We also felt it was important to retain the colours our customers will identify with."
The containers with the new logo design are going to be delivered to Amazon distribution centres in the near future.