ReadyPrice Announces Strategic Relationship with the California Association of Mortgage Brokers (CAMB)

ReadyPrice brings powerful new mortgage inventory tool to market and forms strategic relationship with California Association of Mortgage Brokers. The system delivers virtually the entire California mortgage marketplace straight to the broker’s desktop.

Online PR News – 10-September-2009 – – Residential mortgage finance entrepreneur Rick Soukoulis today announced a strategic alliance of ReadyPrice (, and the California Association of Mortgage Brokers (CAMB,

“For nearly 20 years, CAMB has worked hard to deliver on its mission of excellence and integrity in lending. We do this in large part by our strong focus on providing access to education and emerging technologies that help members better serve their customers,” said Dale Di Gennaro, CAMB Vice President. “The ReadyPrice mission lines up well with the standards of our association and our members.”

ReadyPrice offers a powerful new solution for California mortgage professionals that exponentially improves productivity and quality of service by solving an age-old industry problem: mortgage inventory management.

The ReadyPrice system delivers virtually the entire California mortgage marketplace straight to the broker’s desktop. According to founder Rick Soukoulis, “Our goal is to give mortgage professionals real-time access to every loan program from every major lender in the state—pricing, adjusters and underwriting guidelines—so that what used to take hours, now takes seconds.”

“We call it ‘inventory management;’ an evolutionary leap forward from the ‘product pricing and eligibility engine’ (PPE) most brokers and loan officers use today. We are creating the mortgage broker equivalent to the MLS, which changed the face of Real Estate. There really is no other product on the market that can deliver the breadth of our offering combined with the speed and accuracy of ReadyPrice. The problem has always been harnessing all that information. Until ReadyPrice.”

Soukoulis launched the industry's first high-speed multi-lender proprietary loan search engine in the early ‘90s. In his nearly 30 years of real estate finance experience, his award-winning technologies have long supported the mortgage professional as the most cost-effective and efficient way to finance a home.

“Brokers offer broad lender and product choices, a deep understanding of the local market and closing process, and they are the consumer’s advocate—which is extremely important in today’s challenge mortgage climate,” stated Soukoulis.

“ReadyPrice is the ultimate win-win for mortgage experts and their customers because we make it easier to find the best loan for each borrower in a fraction of the time,” Soukoulis continued. “We are delighted to be working closely with CAMB in its efforts to set a very high standard of excellence in the home-finance process.”

About the California Association of Mortgage Brokers (CAMB)
Established in 1990, the California Association of Mortgage Brokers supports the mortgage professional and has worked for the industry to provide high quality member benefits and education that prepares its members for the challenges of the future.

Today, CAMB's members total more than 4,000 mortgage brokers and affiliated service providers across California. Mortgage brokers are consumer advocates in the mortgage selection process, helping home buyers to pre-qualify, select a mortgage loan, and complete escrow. By linking with banks, other financial institutions, and private lenders, mortgage brokers offer consumers access to a wide range of choices as they select the right mortgage for their needs.

The CAMB mission is to drive excellence and integrity in lending.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC ( offers a subscription-based loan pricing and inventory management service for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company’s intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

For more information about ReadyPrice, please visit or contact Carol Phelan-Marsh.

visit our website