Citizen proudly announces that its installation â€śLIGHT is TIMEâ€ť has won the Gold Pencil award in the Design category Experiences
Online PR News – 24-May-2015 – Dubai, UAE – CITIZEN proudly announces that its installation â€śLIGHT is TIMEâ€ť has won the Gold Pencil award in the Design category Experiences: Indoor Spaces at the 2015 One Show Awards. The coveted Gold Pencil awards are hosted by US-based The One Club, which is the world's foremost non-profit organization devoted to elevating creative work in the advertising industry.
â€śLIGHT is TIMEâ€ť was exhibited at the MILAN DESIGN WEEK, the worldâ€™s biggest and most influential design event, held April 2014 in Milan, Italy. It created a magnificent space by suspending 80,000 main plates, the foundation supporting all other components of a watch. The combination of light reflecting off main plates and inspiring sound effects provided MILAN DESIGN WEEK visitors with a magical experience.
Displays inside the installationâ€”ranging from the pocket watch where CITIZEN got its start to the latest satellite-synchronized watch, along with the sophisticated components that form those watchesâ€”led visitors to ponder the questions â€śWho is CITIZEN?â€ť and â€śWhat is a watch?â€ť
The installation is the result of collaboration between the CITIZEN design team and Tsuyoshi Tane, a member of the internationally acclaimed Paris architectural design firm DGT. Representing the elements of light and time, the installation was created from Mr. Taneâ€™s inspiration that â€śLight is time, because without light the concept of time never would have arisen.â€ť
The One Show advertising awards are hosted by the One Club, a New York-based organization. Since 1975, The One Club has been devoted to elevating creative work in the advertising design, producing annual award competition in six categories, including Advertising, Interactive, Design, Branded Entertainment, IP & Products and the Young Ones. The One Show is considered one of the worldâ€™s â€śbig 3â€ť advertising awards together with Cannes Lions and CLIO Awards. A group of international judges, who are top-class creators from around the world, selects excellent creators and creative works of the year.