Gives Racial and Ethnic Groups a Way to Share and Enrich Customs

The strong multi ethnic community of the website makes it an effective tool for confronting ethnic issues.

Online PR News – 09-September-2009 – – Kansas City, Missouri September 9,, is offering racial and ethnic groups a way to share, enrich, and potentially save their customs with a significant Internet community.

The website's goal of improving society by bringing light to racial and ethnic issues has gained it a fervent fan base, as its writers tackle tough race relations issues without political side-stepping. It also tries to enforce a multiethnic society by sharing the customs of different ethnicities, preserving them on the Internet in the process, and creating a dialogue among its readership.

Readers can submit their own ethnic customs and views on race relations to, and frequent updates to the site provide a much-needed window to the state of the American multi ethnic community. hopes to catalog and stimulate conversation about ethnic customs in an environment free from accusations of "political incorrectness," while keeping all conversations respectful, helpful, and constructive.

The strong multi ethnic community of the website makes it an effective tool for confronting ethnic issues.

"The Internet needs a website and community that will address racial relations," said a representative of "America is one of the most culturally diverse countries in the world, but it often keeps racial dialogue at arm's length. This can lead to a loss of customs and so much of what makes a multi-cultural society so great."

The website currently features articles on issues as diverse as racism in countries like India, to the intrusion of American customs such as Grand Canyon visits on oft-unheard Hualapai India tribe. examines all issues that affect the multi-ethnic American society, and a variety of writers of different backgrounds contribute to a confrontational but respectful community. It's not for the faint of heart: some issues are lightning rods for racial discussion, but open minded readers are encouraged to visit and submit story ideas and information about their own ethnic customs and racial ideology for discussion. This will ideally enrich the customs while preserving them for posterity.

About RiseUp: was formed the summer of 2008, a weekly print publication, arrived on a crowded media stage, chock-a-block with dailies, weeklies and magazines. Its focus was race—a “beat” often overlooked by the mainstream press—and it promised to offer a fresh take on it. It appeared as an insert in 12 papers including the New York Daily News, Chicago Tribune, Washington Post, Kansas City Star and St. Louis Post-Dispatch, among others. Despite an overwhelming response and a circulation of 4 million, a few issues later, a cash crunch forced it to disappear. A year (and many teardrops) later, in May 2009, it reappeared—as USARiseUp.

USARiseUp, the digital offspring of RiseUp, is an online magazine about race and ethnicity that celebrates people of different cultures and color. Its physical home is located in the American heartland, in Kansas City, Missouri.

For more information, visit their website at, or contact at 4435 Main Street, Suite 920, Kansas City, MO 64111, by telephone at 1-816-561-5200.