Googleâ€™s plans to attach a buy button to paid mobile search links makes branding and website user experience more important than ever for e-tailers.
Online PR News – 22-May-2015 – Downers Grove, IL – Reports indicate Google is preparing to launch a buy button to be associated with selected paid links in its mobile â€śShop on Googleâ€ť section. The button will take users to a dedicated Google Web page where they can complete a purchase for the advertiserâ€™s product. This is likely to be the first step in a much broader initiative to challenge Amazon as a â€śone-stop-shopâ€ť for consumer products.
â€śAmazon has already taken the spotlight off retailers to an extent,â€ť says Joe Cahill, Chief Strategy Officer for Straight North, a leading U.S. Internet marketing agency with concentration in responsive (mobile) Web design, SEO and PPC. â€śIf Google succeeds in breaking the purchasing connection between consumers and retailers, retailers will gradually, or perhaps not so gradually, fade into the background and lose control over their merchandising and sales.â€ť
Cahill thinks retailers with e-commerce websites can take preemptive action to stay tightly connected with their customers. â€śFirst and foremost, retailers must make their websites mobile friendly â€” not just going-through-the-motions mobile-friendly, but state-of-the-art mobile friendly. Google is not known for being particularly intuitive or easy-to-use, so a spectacularly mobile-friendly website can be a powerful competitive advantage for retailers.â€ť
In addition to developing easy to use websites, retailers should also take steps to engage customers directly on its website, email marketing and social media properties, through contests, organic and paid marketing campaigns, consumer-direct promotions, customer loyalty programs and user-generated content such as product reviews.
â€śIn marketing, a good offense is the best defense. Step up branding. Step up marketing. Build strong lines of two-way communication with customers,â€ť suggests Cahill. â€śThese things will give retailers the best of both worlds: the ability to participate in Googleâ€™s buy button program while not undermining their own brands in the process.â€ť
For more information on how Googleâ€™s buy button will impact E-commerce, visit: http://www.straightnorth.com/insights/google-buy-button-how-will-it-impact-e-commerce/
About Straight North
Straight North is an Internet marketing agency specializing in SEO, PPC and responsive lead-generation websites. We help small and middle market firms generate high volume, high quality sales leads. Our campaigns feature creative, long-term strategic thinking and energetic execution incorporating our exclusive system of real-time lead validation and reporting. To learn more about our PPC services, visit: http://www.straightnorth.com/services/internet-marketing/ppc-management/