McRae&Co is releasing a new ebook. It is titled Strategic Demand Generation: The Essential Components and focuses on the rise of the modern marketer.
Online PR News – 19-May-2015 – Glasgow, UK – Glasgow- based marketing automation firm, McRae&Co, is releasing a brand new ebook. Titled Strategic Demand Generation: The Essential Components, it details the unstoppable rise of the modern marketer. The ebook is set for release within the next week on the McRae&Co website and via email to existing followers of the company’s content.
The book will include chapters on the new era of marketing, the role of traditional CRM, and increasingly relevant topics like buyer consumerisation and lead management. However, the overarching theme of the book is the rise of the marketer, as heralded by a recent study in the Economist.
Among other things, the study findings indicate that 80% of CMOs are planning to invest in customer engagement technology in the next three to five years. This heralds a new era for marketing professionals, and McRae&Co feels that the time is right to distribute an in-depth examination of the new B2B marketing environment.
McRae&Co has been around since 2004, and has a long history of innovation in the fields of demand generation and marketing automation. Located in Glasgow’s West End, McRae&Co serves both local and international clients, providing a range of services to businesses hoping to increase their B2B customer base and raise their industry profiles.