Dempsey Proton Racing: Powered by Porsche, designed by KMS TEAM

Patrick Dempsey, film star and passionate race driver, participates as part of the »Dempsey Proton Racing« team at the World Endurance Championship (WEC) 2015.

Online PR News – 15-May-2015 – Munich – Patrick Dempsey, American film star and passionate race driver, participates as part of the »Dempsey Proton Racing« team at the World Endurance Championship (WEC) 2015, which began with a race in Silverstone on April 12. He starts the series with American teammate Patrick Long and German racer Marco Seefried in the Porsche 911 RSR.

Munich-based brand agency KMS TEAM designed the race car for »Dempsey Proton Racing« as well as »Abu Dhabi Proton Racing«, the partner car driven by the team of drivers Christian Ried, Klaus Bachler and Kahled Al Qubaisi. The design is a further development of the existing team colors. Patterns consisting of black, white and gray triangles are featured on both vehicles. Patrick Dempsey’s car also includes blue accents to make it clearly recognizable. Variations on this pattern can be used in a variety of different media, and are found on racing suits, at the pit garages and on the team truck.

In the past two years, Dempsey took part in the legendary 24 Hours of Le Mans race and took 4th place in his class with the Porsche 911 GT3 RSR (2014) and 5th place in the Porsche 911 RSR (2013). Dempsey will start in Le Mans for Porsche once again on June 13, 2015.

Patrick Dempsey: »I am delighted to start the WEC races as part of the Porsche motorsport family. The powerful, dynamic design of the Porsche 911 RSR reflects my passion for racing and my desire to have an exciting, successful season.«

Knut Maierhofer, founder and Managing Partner of KMS TEAM: »We are very proud of how the car turned out. The design reflects the dynamic, fast and high-performance nature of racing as a sport. We share their passion for racing and are delighted that Patrick Dempsey has signed on to be Porsche’s partner in 2015 as well. We wish him a successful racing season.«

KMS TEAM is a leading company specializing in brand strategy, design and communication. The award-winning brand agency was founded by Knut Maierhofer in 1984. Today, KMS TEAM employs around 60 brand experts in the areas of strategy, branding, communications and interactive. We have been a partner to successful brands and companies for 30 years. The basis for our outstanding work is »Tiefendesign«, our way of thinking and working. It takes all strategic, design and personal aspects of brand development into consideration and links them in an overarching process.
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