Beat The Streets NY has announced a partnership with Flosports to live stream 'Salsa In The Square,' the Team USA vs. Cuba wrestling matchup from Times Square
Online PR News – 12-May-2015 – New York – Beat the Streets New York (BTSNY) Executive Director, Jim Fallis announced today that BTSNY and FloSports will partner to live stream all the matches on May 21, in Times Square, as part of the annual fundraising Gala. This year's event, "Salsa in the Square," will feature Olympic wrestlers from Team USA and the Cuban national team. Prior to the Olympic matches, BTS youth will compete in match ups in freestyle, women's freestyle and Greco.
“This is an historic partnership in that it is the first time that we will have a media partner that will stream all the matches and work hand in hand in the marketing of our event,” said Fallis. “As we grow and continue to provide more kids in New York City with the opportunity to beat the streets through wrestling, bringing our message to a larger audience will be critical. This partnership is a huge step in doing that and taking our event to the next level. I want to thank FloSports and all the people that made this possible and we look forward to the thousands of fans that will be able to enjoy live streaming of over 30 matches during the day.”
“We're really excited to work with Beat the Streets New York to live stream this high-profile wrestling event," FloSports CEO Martin Floreani said. "It's a fantastic opportunity to highlight some really talented wrestlers and also to raise awareness for a non-profit that is doing excellent work with youth.”
Broadcasting will begin at 3:45 p.m. ET on Thursday, May 21 on FloWrestling.com, with matches that will highlight wrestlers from Beat the Streets New York, Philadelphia and Baltimore. There will be five matches featuring girls and wrestlers from five different states.
During the Cuba vs USA match, BTSNY will present their annual outstanding awards to student athletes from the BTS program.
The lineup for the main event will be released shortly.
FloSports, an innovative sports media and events company based in Austin, Texas, changes the way athletes and fans interact with their passion in sports. Focused on untapped sports markets historically neglected by traditional media, FloSports brings together fragmented communities and provides them the platform to connect with the sports they love through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution. FloSports is dedicated to growing and elevating these communities that share a deep commitment to the sports that matter to them at FloTrack.com, FloWrestling.com and Gymnastike.com
ABOUT BEAT THE STREETS
The mission of Beat the Streets is to develop the full human and athletic potential of the urban youth and to strengthen the culture of New York City wrestling. BTSW works directly with the New York City Department of Education in a public-private partnership to help New York City's student-athletes achieve their personal and athletic goals. Through the operation of wrestling programs in middle and high schools in the five boroughs, BTSW and the DOE provide a safe, positive atmosphere in which disadvantaged and at-risk youth can learn the essential life skills of physical fitness, teamwork, and self-empowerment. The goal of fostering strong, dedicated, and optimistic kids is delivered through coaching, after-school programs, and mentoring. More information can be found at www.btsny.org.