Colorado Native Ryan Russo Announces New California Startup Business

Ryan Russo, a Colorado native that moved to California in 2015, has announced a new water conservation business.

Online PR News – 30-April-2015 – Santa Monica, California – Russo has 10 years of extensive startup experience, with diverse products that ranging from consumer goods to reputation management. His latest venture is a step outside the box. Russo saw a problem and has come up with what he believes to be the perfect solution. After selling his business with partner Logan Chierotti, Russo moved to California to began a new career.

After to moving to California in 2015, Russo saw how serious the drought problem really is. He was prevented from using his sink, watering his plants and many other things he took for granted in Colorado.

Russo has developed a device, the WaterWillow, that captures rain water, stores the water in a device, and then automatically filters the water and makes it drinkable. What makes this unique? The WaterWillow is buried in the ground.

According to Russo, he is excited to launch a product that will help the California crisis. "I'm really excited to do something that will make the world a better place."

Using patent-pending sponge technology, the water-saving device soaks up rainwater within any 15-yard radius and recycles this water to make it drinkable. Residents can bury this device in a 12-inch hole, and it will then soak up water automatically.

The WaterWillow is just coming out of its beta testing phase, but Russo has spent months working on the device, and he is excited to get it out to the market.

Why? Because the California drought is reaching epic proportions this year. The winter's mild temperatures mean there's no snowpack to melt this summer, so there's no reservoir of water left for agriculture, for firefighting or for human consumption. There's just no water.

And local political movements to force people to conserve are drastic and painful. Governor Jerry Brown hopes to fine people up to $10,000 per day if they don't abide by strict conservation rules. And following those rules can mean lawn disaster, a lack of cleanliness and just general misery.

This new tool could allow people to follow the rules while getting the water they need and love. Everyone could benefit. Russo hopes to deliver it to the marketplace soon.