SoftPressRelease PR agency conducted and published thorough research revealing actual trends on the Russian mobile market, estimating its future growth.
Online PR News – 11-April-2015 – Krasnoyarsk – SoftPressRelease PR agency conducted and published thorough research revealing actual trends on the Russian mobile market, estimating its future growth and providing a number of tips for entering it. Straightforward infographics illustrating the report make it easy to grasp conclusions of the research quickly.
The mobile market volume in Russia is considerably smaller than those of the US, Asia and Europe, yet its growth potential has yet to be reached. The analysis based on inspections of revenues from iOS and Android apps reveals that Russia occupies the 10th and 9th places, respectively, which certainly leaves many development possibilities for its mobile market.
SoftPressRelease conducted analytical research of the Russian mobile market, revealing detailed statistics on market growth rates, the number of smartphone users, and mobile market volume, etc. The report also provides a number of forecasts for the next few years. According to the research, despite the recent slowdown of Russia´s economy, forecasts concerning its mobile market remain rather optimistic. Growth is anticipated to be driven by such factors as the increasing number of mobile devices, fast development of 4G networks and a general shift of consumption and communication habits towards mobile.
The report also covers such issues as mobile network penetration, sales of mobile devices, and popular mobile operating systems. For example, the figures show that the number of mobile Internet users in Russia is expected to increase by 30% by 2017 compared to 2014, and the two most popular mobile operating systems are Android (50.65%) and iOS (43.59%).
Finally, the report created by SoftPressRelease offers a number of tips for developers wishing to penetrate the Russian mobile market. For instance, the report places great emphasis on localization and local partners as crucial factors of success on Russia´s mobile market.
The full report along with the infographics is available on SoftPressRelease´s website: http://softpressrelease.com/articles/russian-mobile-market.php
Company website: http://www.SoftPressRelease.com
SoftPressRelease is a Russian PR agency offering comprehensive promotion services for software products, web services, mobile apps and games in the mass media of Russia, Europe and the US. SoftPressRelease services include creation of a targeted media list for each product, press release writing and distribution, communication with media representatives on behalf of a customer, etc.