Experiential Marketing, Brand Communication & Event Engagement agency Blue Cacti has appointed Mr. Athul Ghosh as its Director of Business for MENA operations.
Online PR News – 09-April-2015 – Doha, Qatar – The Experiential Marketing, Brand Communication & Event Engagement agency Blue Cacti has appointed Mr. Athul Ghosh as its Director of Business for MENA operations. Athul Ghosh has worked with some of the leading global experiential marketing and premium concierge experience companies in the past, prior to joining Blue Cacti.
Athul Ghosh says, “I am super excited to join Blue Cacti. Blue Cacti is created as a unique, resilient brand with long term vision. This is implied in the new brand identity that is created specifically for the MENA region – as tough and resilient as a Cactus, but a rare breed within that – which is directly indicated through the ‘Blue Cactus’ in the brand identity. We hope to separate ourselves from the mundane engagement campaigns that usually happen in abundance and create an exciting path as well as inspire others too, by bringing joy and excitement through all our touch points. We aim to create strong relationships and memorable interactions for an engaged, happy community – be it between the customers and brand owners, employees and employers or between the residents of Qatar and its social initiatives.”
He further adds in choosing Qatar as the regional base, “We chose Qatar as our base for MENA region as it’s socially, economically and geographically best positioned to help us create our growth story and deliver maximum impact. We aim to be operational in UAE and Oman before the end of 2015 and establish the new brand identity in North Africa and the rest of Middle East by 2016.”
Mr. Abdul Salam, Executive Director says, “We are delighted to have Athul on-board with us. He brings his 14 years of segment experience across South Asia, North Africa and South East Asia to Blue Cacti. With his addition, the management team’s experience includes working with over 40% of ‘Forbes Top 100 Most Valuable Global Brands’ across the experiential marketing and event experiences category and we believe it’s important to bring that kind of expertise to help us lead the brand. Athul will spearhead our business strategy, vision and direction to establish Blue Cacti as a prominent name in the targeted business landscape. Athul also has extensive experience in building smart businesses as an Intrapreneur and we see this as the perfect opportunity for us and for him to lead an energized brand performance in a progressive market.“