Vennli uses customer insights to develop new functionality and improved design for version 2.0 of its growth strategy software.
Online PR News – 03-April-2015 – South Bend, IN – Vennli, the platform for creating and executing growth strategy, announced today that it has successfully released the second version of its software.
“Vennli is founded on a passion for using customer insights to drive decision-making, and that naturally impacts our product development,” says Pooya Ghiaseddin, Chief Product Officer. “We listened to our customers and watched them use our software. Based on that learning, we developed and released an improved design and additional functionality to the customer research section of our platform.”
Vennli enables businesses to turn customer insights into strategic actions that result in market growth. It is a SaaS platform with built-in electronic surveying that makes customer research simple and fast and presents the results in an intuitive way, so businesses know how to increase their competitive advantage.
It is founded on a proven strategy model developed by co-founder Joe Urbany from Notre Dame and the software expertise of co-founder Gary Gigot, whose background includes technology marketing and venture capital for firms such as Microsoft, Visio, and Frazier Technology.
“All organizations seek growth, but few have the standardized processes in place to achieve it,” says Bart Frischknecht, Ph.D., VP of Customer Success, Research, & Strategy. “Traditional market research can be expensive, time-intensive, and complicated to interpret in order translate into actions. Vennli provides a relief from that complexity and a way to focus on growth.”
The release of Vennli 2.0 marks a significant enhancement to the product, including enhanced mobile functionality, integrated phone survey scripts, and intuitive navigation throughout the entire survey development process.
“This is an exciting release for us as it increases the value our customers receive from Vennli. Organizations of all types, sizes, and sectors agree that real-time customer insights are important to driving strategy but are often missing,” says Gary Gigot, co-founder and CEO of Vennli. “Vennli has found that these needs have presented themselves across diverse markets.”
Future product development will aim to build on Vennli’s capability in providing quick, prescriptive insights to fuel business growth for their customers. Planned for 2015 release are advanced decision analytics and additional research methodology.
Founded in 2013, Vennli is a business strategy software that fuels company growth by revealing how to differentiate in a competitive market. It provides executives with immediate, real-time insight into the dynamics of customer choice. A privately held Indiana-based company, the company’s comprehensive SaaS platform and critically acclaimed strategy model have been successfully implemented and executed by hundreds of organizations across a diversity of dynamic markets. To learn more, visit Vennli.com