Atlanta's Swarm Agency recently launched a new website for HomeSmartÂ®
Online PR News – 25-March-2015 – Atlanta, GA, March 24, 2015 – The Swarm Agency, Inc., a digital agency leading the industry in conversion marketing, SEO, social media and marketing services recently launched a new website for HomeSmartÂ®, a subsidiary of Aaronâ€™s, Inc., specializing in lease-to-own home furniture, appliances and electronics.
The new www.shophomesmart.com site was launched in an effort to streamline the brandâ€™s online UX and update the website design with a new look and feel. The new site is already showing improved results. Leads increased 13% month-over-month and users are spending 11% more time on the site. Traffic also increased 22% compared to the previous month.
"As part of a larger strategy to drive more online conversions and better user experience for HomeSmart, our team put together a plan to refresh HomeSmartâ€™s website,â€ť commented Tom Ellis, CEO of Swarm. â€śThe new website showcases HomeSmartâ€™s top of the line products and promotions, and allows users to easily browse products, request a quote and find stores in their area."
â€śIn the short time since launching the new www.shophomesmart.com site, weâ€™ve seen an extremely positive response from our customers who find it easy to navigate the site and locate the products they need,â€ť said Andrea Freeman, Vice President of Marketing, Aaronâ€™s, Inc. â€śSwarm has been a valuable partner as we determine how to provide the best overall online customer shopping experience from both a creative and functional standpoint.â€ť
Founded in 2008, Swarm is a data-driven, conversion-focused digital marketing agency with a distinct and proven expertise in helping clients achieve and surpass their conversion objectives. With a roster of national and regional clients, Swarmâ€™s process of innovation creates sustainable models of growth by seamlessly blending marketing and technology. For more information, call 404.410.7830 and visit www.swarmagency.com.
About Aaron's, Inc.â€¨
Aaron's, Inc. (NYSE: AAN), a leader in the sales and lease ownership and specialty retailing of furniture, consumer electronics, home appliances and accessories, currently has more than 2,100 Company-operated and franchised stores in 48 states and Canada. Aaron's was founded in 1955, is headquartered in Atlanta and has been publicly traded since 1982. Progressive Leasing, a wholly owned subsidiary and leading virtual lease-to-own company, provides lease-purchase solutions through approximately 15,000 retail locations in 46 states. Aaron's, Inc. includes the Aarons.com, ShopHomeSmart.com and ProgLeasing.com brands. For more information, visit www.aarons.com.