The Akshaya Patra Foundation bags `NGO of the year Chanakya Award' from PRCI
03/24/2015

Other awards in the league are Platinum for the Best Annual report 2013 - 2014, Golden award for Video "The possibilities".

Online PR News – 24-March-2015 – Bengaluru, March 23, 2015 – The Akshaya Patra Foundation was honoured with the most coveted "Chanakya Award" in the category NGO of the year, 2015, at the recently held Public Relation Council of India (PRCI) at the 9th GLOBAL COMMUNICATION CONCLAVE - 2015 held in New Delhi. The Foundation also bagged several other awards such as Platinum for Annual report 2013 - 2014, Golden award for Video "The possibilities", and Bronze for Social Media Campaign of the year.
PRCI's Chanakya Award is to recognize the outstanding contribution made by institutions to the society at large. Akshaya Patra strives to address and fight issues like hunger and malnutrition in India, by implementing the mid-day meal scheme in the Government and Government aided Schools. Today Akshaya Patra's mid - day meal programme serves wholesome food to over 1.4 million children from 10,661 schools across 10 states in India.

Bagging the prestigious awards, Mr Shridhar Venkat, CEO, The Akshaya Patra Foundation said, "We are honored to receive these awards from PRCI, these awards pave a path for our mission to feed 5 million children by 2020".

The most coveted was the category of Annual report, which saw more than 100 entries from giant corporates like Coca Cola, Mahindra, HDFC and others. Eventually the highest honour Platinum award was bagged by Akshaya Patra Foundation for its Annual Report 2013 - 2014. PRCI also felicitated PR professionals with Hall of Fame awards and presented the Chanakya Awards for exemplary performance.

During the two-day conclave that concluded on Saturday, communication professionals took part in panel discussions on media and PR ethics, CSR, financial inclusion, youth, technology and sexual harassment at workplace.

About Akshaya Patra Foundation:
The Akshaya Patra Foundation (www.akshayapatra.org), non-profit organization headquartered in Bengaluru, India, is the world's largest (NGO run) mid-day meal programme. Akshaya Patra effectively implements Mid-Day Meal Scheme with a vision that 'No child in India shall be deprived of education because of hunger.' With a mission to reach 5 million children by 2020, the Foundation today serves mid-day meals to 1.4 million children from over 10,000 Government and Government Aided Schools across 10 states in India. The programme achieves this scale by leveraging technology. Akshaya Patra kitchens are also known for their hygiene and quality standards with ten of their kitchens ISO 22000:2005 certified. Their innovations have become a product of various studies across the world.

About PRCI:
Public Relations Council of India ( PRCI) is a National body of professionals drawn from Public Relations, corporate communications, Advertising, Media, Event Managers and Academicians. Established in 2004 by a group of professionals, PRCI strives to enrich the professional development of communication professional and provides networking opportunities to further the cause of the profession. Headquartered at Bangalore, PRCI has active chapters located at 25 centres: Bareilly (UP), Baroda, Bhadravati, Bhopal, Bhubaneshwar, Chennai, Chandigarh, Delhi, Goa, Guwahati, Hubballi - Dharwad, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Ludhiana, Manipal, Mumbai, Mysuru, Pune, Raipur, Sholapur, Shivamogga.

For Media queries, please contact:
Mahesh Babu T R
M: + 91 98443 79722
Neelima Somashekar
M: + 91 8494 946081
The Akshaya Patra Foundation
Bengaluru