NexGTv strengthens its position as India’s primary digital entertainment destination

• Unveils a new and vibrant brand identity
• Announces strategic product innovation for consumer engagement

Online PR News – 19-March-2015 – Gurgaon – 18 March, 2015, Gurgaon: nexGTv, the flagship mobile application of DigiVive services, a Group company of Media Matrix Worldwide Limited, unveiled its new brand identity today. The new identity underscores nexGTv’s continuous focus on consumer-led product innovation which has already made it India’s leading mobile entertainment destination.

The app’s new design not only reflects the evolving industry shift, wherein TV viewing and engagement are increasingly shifting to the mobile screen, but marries it intelligently with the company’s vision of simplicity, in an otherwise increasingly complex world. The use of bold and vibrant colors further underlines its dominant market position.

“Our new identity places us in the heart of the vibrant world of the next generation. It also highlights the huge transformation currently underway in the TV, media and entertainment industry with regards to content generation, production and consumption. Therefore, our new brand not only reflects who we are but also what we aim to achieve. While we have retained certain legacy visual elements reflecting our heritage, we have also used this as a platform to emphasize our forward-thinking mindset and keenness for strong growth, commitment towards innovation and focus on the next generation.” said GD Singh, director and CEO, DigiVive.

DigiVive also announced nexGTv’s availability as a multi-screen entertainment option with a Single Sign-On feature. Alongside the mobile screen, nexGTv consumers will now have an opportunity to use its unparalled content suite comprising of Live TV, Movies, TV Shows and Videos, for entertainment on their tablets and/or PCs, laptops. “The world is increasingly converging and a growing number of consumers are starting to possess alternative devices like tablets, phablets and PCs, laptops. We received consumer feedback which we decided to put to action”. nexGTv’s Single Sign-On facility will enable its subscribers to experience seamless sessions independent of their devices”, added GD Singh, director and CEO, DigiVive.

Complementing nextGTv’s brand launch, is a new logo and an enriched design for its app, along with a new website, creative, and voice that re-affirms its commitment to technology, market leadership and relentless consumer focus. The brand promises to provide a compelling entertainment experience to its customers by offering them exciting deals and an excellent customer care experience.

About nexGTv and Digivive
With over 25 million downloads, nexGTv is the unmistakable TV Button on your mobile. It is DigiVive’s flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 155+ Live TV channels aside from a huge content library comprising of Movies, TV Shows and Videos for every mood.

Besides ranking amongst the Top 10 Entertainment applications in App Stores, nexGTv has also won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, BlackBerry and Tizen, enabling consumers to stay entertained irrespective of bandwidth limitations and the operating platform.

Conceived by a team of seasoned technology professionals and backed with deep consumer insights, Digivive focuses on creating offerings in line with evolving trends, best-in-class content, ease of use, mass availability and affordability, giving consumers an unparalled and immersive viewing experience. Our partners include leading telecom operators and OEMs including Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance, MTS and Karbonn Mobiles.

Established in 2010, Digivive is a Group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.

For further information, visit and