YouTube Shines a Light on New Ways to Promote Music During SXSW at Coppertank in Austin

Musicians can find new ways to connect with fans and promote their music with the help of YouTube’s Music Experience March 18th – 20th at SXSW.

Online PR News – 19-March-2015 – Austin, Texas – As music fans from all over the globe convene in Austin for the world’s leading music industry event, South by Southwest (SXSW) Music and Media Conference, Coppertank Events Center brings YouTube’s Music Experience to visitors in a specially-designed, LED neon-accented space. YouTube and music are a natural match-up, and now artists can discover even more ways to promote their music, connect with fans, and share what they love with the world at this year’s SXSW Music and Media Conference in Austin, Texas on March 18th, 19th, and 20th. LED neon lights will guide the way into Coppertank with the iconic signage on the roof top and building walls as well as throughout the space on bars, columns, video wall, stage, and a special dimensional wall customized for the event. The transformed space includes the record feature wall with vacuumformed, replica “vinyl” record albums that have been painted and arranged to form the YouTube logo that has a neon LED “Play” button. Working with SayOK Advertising to fabricate elements for the event, Dallas’ Mecca Design and Production, a boutique scenic element and services design/build group, crafted the customized, replica albums paying close attention to detail with labels and giving them the ability to spin. Fans will be treated to three days of live performances on a stage with an 8’ x 20’ graphic background complete with LED neon accents, surrounded by LED neon-accented columns transformed for the event. Additionally, Mecca constructed two large bars and two small bars with LED neon accents, as well as special walls and video wall dĂ©cor. During SXSW come find YouTube’s Music Experience at Coppertank Events Center, located at 504 Trinity St. (near 5th) in downtown Austin. To find out more about the event, go to and see a full list of performers at

According to Mecca Design and Production’s Kenneth Mecca, “It was great to work with SayOK Advertising to create something so unique for YouTube and SXSW and to celebrate music at this amazing event.”

For 24 years Mecca has built a solid reputation as a fabricator of unique and unusual projects - often called upon to think outside the box. Our full-service, custom design and fabrication solutions range from sets, displays and kiosks to trade show exhibits; from prop fabrication to museum environments, from prototyping to multiples. Our artists work in wood, metal, plastic, fiberglass, fabric, as well as large-scale graphic printing. Mecca partners with designers and architectures, other exhibit houses, advertising agencies, production studios and corporate-direct to create innovative, first-class exhibits and environments.

At Mecca we are never satisfied and always searching for new ways and solutions that build success for our clients. Our people are innovative, creative, forward-thinking, and responsive. Our clients inspire us to go to the next level - determined to exceed their expectations. The more unique the challenge, the more creative and imaginative our solution. Go online,, or call us to see.
For further information, please contact Kenneth Mecca at 214-951-9051 or;; #mecca.