Attitude is nothing without style – In cooperation with the agency mzentrale, BRAUN Hamburg launched their online store for their international customer base.

Online PR News – 17-March-2015 – Hamburg – To satisfy the international customer base’s needs, in December 2014 BRAUN Hamburg launched an additional Anglophone version of their website and the corresponding online store. A high demand, especially in the Scandinavian countries, already validates this step of the traditional German company. 15 European nations are provided with BRAUN Hamburg’s first class men’s fashion at this stage, further expansional steps are scheduled. Yet most transactions are registered from Sweden and the United Kingdom. In general the Scandinavian market is very amenable to the unique assortment of BRAUN Hamburg.

„As a high fashion supplier for men’s designer garments we have to be ranged internationally as a matter of course. Our online store is not only a necessary complement to our stationary establishments, but rather to set new standards and still intending grand purposes. An Anglophone version and the on-going expansion are therefore only logical first steps.”, explains managing director Lars Braun. “A consistent increase of traffic and numbers of transactions tell their own tale.” Braun continues.

Attended in conception and implementation by the fashion and lifestyle specialised ecommerce agency mzentrale, seated in Munich and Stuttgart, both companies could set a new milestone to their cooperation, going on for two very successful years now.
A consistent advancement of the family-owned and owner-managed company is top prioritised for managing director Lars Braun. Mzentrale is the perfect associate to expedite the multi channel concept of BRAUN Hamburg, which is indispensible in today’s international men’s fashion business. To meet the self set aim, making all brands and luxurious designs available 24/7 for the demanding customer both companies are working closely together. Both associates are already working on further steps of the expansion.

About BRAUN Hamburg

BRAUN Hamburg stands for a selection of international luxury fashion brands, that is unrivalled in Germany. From Brioni, Maison Martin Margiela, Moncler, Etro to Bottega Veneta, Ermenegildo Zegna and Brunello Cucinelli, the German owner-managed and family-owned company is also well known for their special assortment of contemporary, non compliant brands like IQ+ Berlin, Orlebar Brown and Paul & Joe.

With the two flagship stores in the heart of Hamburg, BRAUN Hamburg always remains with its top priority and highest discipline: An all-embracing service composes the centrepiece of the company. The experience and expertise of BRAUN Hamburgs qualified sales consultants are decisive for the satisfaction of Hamburg's sophisticated Hanseatic clientèle. An in-house alteration studio, a laundry service and an own shoe repair studio - all home delivering – are doing the remaining for the 100% satisfaction of the customer.

An individual shopping experience just as unique as in the stores, the customer can enjoy online: offers all designs and brands 24/7. Since March 2014 the responsive web design includes innovative features for an improved usability and a one-of-a- kind look for the perfect shopping experience.

About mzentrale

The fashion and lifestyle experts, based in Stuttgart and Munich, stand for high quality development of online shop solutions, integral approaches and cumulative ecommerce know how. The professional team of three managing directors Stefan Bothner, Alexander Jaus und Sebastian Wernhöfer aims high with always wanting to be among the top of German ecommerce companies.

Being specialised in the fashion- and lifestyle industry, the top-class client portfolio reaches from, Bogner, ARTDECO, Ludwig Beck, BRAUN Hamburg, mirabeau to Versandhaus Walz and ORSAY. An ideal combination of consulting, conception and development, always focussed on the user experience, guarantees a pragmatic course of action by mzentrale. For all further information, please visit: