Philips monitors join hands with Trigon to boost its channel expansion

MMD, the brand license partner for Philips displays, signs distribution deal with display specialist distributor, Trigon to expand its reach in the region

Online PR News – 15-March-2015 – Dubai, 15th March 2015 – MMD, the brand license partner for Philips displays, today appointed Middle East’s leading distributor, Trigon, as authorised distributor for its entire range of monitors across GCC countries including UAE, Oman, Qatar, Bahrain, Kuwait and Saudi Arabia.

Trigon is one of the biggest names in the IT distribution business and also one of the first ISO certified distribution companies in the region. The company is a display specialist with decades of experience and in expertise, infrastructure, logistics, and technical capabilities.
Vineeth Sebastian, Regionals Sales Director-MEA at MMD said: “Our comprehensive range of monitors and displays combines state of the art technology with sleek designs to create an awesome array of products that can be used in business, home, game or hospitality applications. We believe this partnership will allow existing and new partners to benefit from the expertise and depth of knowledge about display solutions that are integral to Trigon.”

“Over the years, Trigon have forged strong alliances with channel partners, resellers, dealers, and retailers across the region that provides us a readymade platform to expand over reach,” said Sebastian. “We are excited to have Trigon as part of our distribution network. Given their experience in the local market, combined with their specialist display knowledge, it will support us to access new business opportunities and grow our market share in the region.”

Expressing his delight, Trigon CEO, Arun Chawla added that: “With a solid reputation in display business, Philips monitors are well known to offer quality, innovation and expertise in its products. We are confident that with this new relationship, we will not only strengthen our product portfolio, but also open up new business avenues for our channel partners in the region. We look forward to working closely with their local team to make it the winning brand in the region.”

High-performance Philips monitors are designed to achieve profound results and they combine smart innovations that are easy to use, produce rich imagery and offer timeless style. Philips monitors are built around anticipating the fast changing requirements to offer the best in class display solutions for home, corporate, financial, educational, clinical review, and gaming sectors.

Philip monitors incorporate best-of-breed technologies and comply with international environmental standards such as ENERGY STAR, TCO and EPEAT to offer the best possible display solutions to the user.