Apple’s New Ultra-thin Fanless MacBook with Retina Display Released
03/13/2015

Apple has released its much-anticipated Apple Watch and the new MacBook at its Spring media event 2015.

Online PR News – 13-March-2015 – Hong Kong – At March 9, 2015, the Yerba Buena Center for the Arts in San Francisco, Apple’s CEO Tim Cook stands in front of an MacBook on display after an Apple special event. It's long been on the list of most-rumored new Apple products, which some people predicted includes Apple Watch, 12-inch MacBook Air, MacBook Pro, Mac Pro, Apple TV, etc. However, nothing has been said about a newly designed MacBook. During Apple's March 9 "Spring Forward" media event , certainly it is the Apple Watch that draws most of the public’s attention. Also the company has unveiled its thinnest, lightest Mac product- The new MacBook, besides that, Apple has updated its MacBook product line, including 11-inch and 13inch MacBook Air, 13-inch 13 MacBook Pro with Retina Display.

The Apple Watch comes in two sizes - 38mm and 42mm - and a choice of three models - 'Sport' (with an aluminium case), 'Standard' (stainless steel) and 'Edition' (rose or yellow 18-carat gold) - with a variety of straps. It has a sapphire crystal display and a sidewinder, known as a 'digital crown', which can be used to zoom in, scroll and navigate the interface.And it will be able to deliver up to 18 hours of battery life, and can be used to make and receive calls via an iPhone.

The new MacBook, on the other hand, did not come into people’s sight as a new product that does not belong to any of the Apple’s existing MacBook lineups, simply was named the New MacBook to create an all-new notebook line. It was available in silver, gold, and space gray to match the new iPad and iPhone. It measures only at 13.1mm thick and weighs only two pounds, which makes it the thinnest and lightest Mac ever. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that's 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.” said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

MacBook Air 2015 and MacBook Pro with Retina Display 2015 kept their appearance consistent with the old versions, but focused on upgrading the hardware configuration this time. Apple said that 11-inch and 13inch MacBook Air, 13-inch 13 MacBook Pro with Retina Display now have been significantly improved, equipped with a faster processor, more powerful graphics core, faster flash memory, longer battery life and a new Force Touch trackpad.

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