Luxury Motorcoaches Enhance Access to Inaugural Food & Drink Festival at Carolina Horse Park
Online PR News – 11-March-2015 – Raeford, NC – RYDE, an innovative crowdsourcing transportation service, and Rockhouse Partners, a marketing agency and creators of the new infield food & drink festival Frontstretch Fest, have partnered to provide an affordable and efficient transportation solution for festival attendees. RYDE’s luxury motorcoaches will shuttle in fans from outlying areas to the inaugural Frontstretch Fest taking place in the infield of the Stoneybrook Steeplechase on Saturday, April 4, 2015 at Carolina Horse Park in Raeford, N.C., from 9 a.m. to 4 p.m. Fans will be able to reserve seats on RYDE’s website for a roundtrip shuttle and take advantage of a “designated driver.”
“RYDE has carved out a strong niche in the festival marketplace, and we’re thrilled to partner with such a unique event that combines horse racing, fabulous food, quality bourbon, and craft beer,” said Brian Allman, CEO of RYDE. “We are working with Frontstretch to extend the fan experience outside the confines of the event, and to create a convenient, safe, and affordable way to enjoy the day. Our shuttles are a perfect ridesharing solution in that they're a rolling social gathering and help the environment by taking cars off the road.”
“This is a regional event that stays true to the roots of Southern culture, and we want to expand the invitation to attendees from hours away,” stated Brian Bauer, Senior Director of Business Development at Rockhouse Partners. “Partnering with RYDE to enable ridesharing so that attendees and friends can ride to Frontstretch Fest in style helps us increase our reach and ensure that fun and safety are top priorities.”
The success of each shuttle RYDE relies on activating ticketed passengers to utilize social media and word of mouth in spreading the word about the RYDE. The motorcoach must reach a critical mass of passengers – called the crowdtilt – to ensure that the shuttle will reach a passenger threshold that makes the RYDE economically and environmentally viable. Using this crowdsource model helps infuse the RYDE with greater fun and entertainment as like-minded event-goers band together.
In this partnership, RYDE will shuttle fans from cities within a few hours of Raeford, NC and deliver them directly to the Carolina Horse Park for Frontstretch Fest and Stoneybrook Steeplechase. The RYDE will leave the Park at 5:00pm to return fans to their embarking location. The motorcoach rides are usually nonstop, though occasionally one stop on the same route will be combined to ensure a full RYDE and maximize the environmental benefits.
Pick Up Locations (more specific pick up locations are on the RYDE website at www.rydethere.com)
Charlotte Raleigh Fayetteville
Monroe Chapel Hill Greenville
RYDE Ticket Information
Pricing starts at $34 for the roundtrip RYDE, and may be purchased at www.rydethere.com/rydes/frontstretch-fest. The website provides additional information on all the pick-up locations and times, as well as city-specific pricing information.
Frontstretch Fest Ticket Information
General Public tickets are on sale now at Frontstretchfest.com / 1.800.514.3849.
• General Admission: $39 in advance / $49 at the door
• VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $89 in advance / $99 at the door (includes unlimited food and drink samples)
• Designated Driver: $20 (includes eight food tokens)
• General Admission Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $59
• VIP Package (including admission to both Frontstretch Fest and Stoneybrook Steeplechase): $109
All prices subject to taxes and fees. Patrons must present a ticket for both Frontstretch Fest and Stoneybrook Steeplechase for festival admission. For more information, visit frontstretchfest.com.
RYDE, based in Los Angeles, CA, is an innovative transportation software and services company that redefines the process by which passengers are transported to sporting events, festivals, ski resorts, concerts, and conventions. Delivering a fun, convenient, affordable, and comfortable driving experience above the traffic and parking hassles, RYDE positively impacts the environment by taking 20-35 cars off the road for every bus run. For more information, visit rydethere.com.
About Rockhouse Partners
Rockhouse Partners is a technology-based marketing agency that will spearhead the way Frontstretch Fest engages and activates fans. Rockhouse is proud to have worked with a select group of world-class entertainment properties, such as NASCAR and Formula 1 tracks, Churchill Downs, X Games, Minnesota State Fair, Ryman Auditorium, Summer Camp Music Festival, Nashville Predators, Jam Productions, and Music City Bowl. For more information, vision rockhousepartners.com.
About Frontstretch Fest
Frontstretch Fest is a unique festival series celebrating Southern culture and the time-honored tradition of horse racing. With a mission to build community and boost tourism within festival cities while complementing popular horse racing events, the festival series will capitalize on Southern enchantment by providing a space where quality bourbon, craft beer, comfort cuisine and a celebration of the renowned equine sport embody the spirit of the South and create an authentic Southern experience. For more information, visit frontstretchfest.com.