Bespoke Hospitality Management Asia partners with SiteMinder for Indonesian expansion

Bespoke Hospitality Management Asia (BHMAsia) strengthens alliance with SiteMinder for its business expansion plan in the South-East Asian region

Online PR News – 11-March-2015 – Bangkok, Thailand – Asia-Pacific hotel management, development and consulting group, Bespoke Hospitality Management Asia (BHMAsia) today announces it has enhanced its partnership with SiteMinder to support its new and up-coming projects in Indonesia and the South-East Asian region.

The two companies’ relationship to date has involved BHMAsia utilizing SiteMinder’s Channel Manager and TheBookingButton Internet booking engine across its ever-increasing portfolio of luxury properties in Thailand and Australia, including all properties under its X2 (CrossTo), Away and Le Bayburi brands.

Mr. Kevin Tatem, SiteMinder’s Director of Sales – Asia, says, “We have had the great pleasure of working closely with the BHMAsia family of properties in Thailand for more than four years, and it has been terrific for both of our businesses to have grown together. As the leading cloud platform for hotels across the globe, we are excited to work even more closely together and to be a part of BHMAsia’s aggressive expansion into Indonesia, an exciting new market for their business, as they seek greater presence and diversity across the South-East Asian region.”

Ms. Thiwaphon Wiwatjaroenkit, BHMAsia’s Online Sales Manager, adds, “What we like about working with SiteMinder is their user-friendly, cloud-based technology combined with their cost-effective with commission-free model. SiteMinder’s Channel Manager helps with our rate parity across all online distribution channels and increases our efficiency when managing our online revenue. Using the platform, we can instantly update our rates and room inventory in one click and that saves a lot of time and human resources. Their local presence in Bangkok also benefits us in terms of instant technical support. With our growing portfolio of properties in Thailand and Indonesia, I am confident that working with SiteMinder will enhance our online business activities.”

“SiteMinder looks forward to maintaining its strong strategic partnership with BHMAsia by providing best-of-breed, value-for-money product solutions. We are delighted to continue supporting BHMAsia during this very exciting part of their business journey and into the future,” Mr. Tatem comments further.

BHMAsia last year announced its aggressive business plan for Indonesia, through its newly-formed partnership with Louvre Hotel Group and, in December 2014, signed the new 5-star hotel and condominium project X2 Lombok Senggigi Amanah, Indonesia (

See BHMAsia previous press release here: