Mumbai, August 24, 2010: The Bombay Store has introduced a line of Eco Friendly Ganesha Idols off its shelves for the coming festival of Ganesh Chaturthi this year. These beautifully sculpted idols are completely free of chemical content and completely bio degradable. The Bombay store has tied up with eCoexist, a social enterprise for these Eco Friendly Ganesha idols.
Online PR News – 25-August-2010 – – Given the current situation where the environment is being abused continuously by the use of harmful chemicals and ingredients used in the mass production of Ganesha idols, The Bombay Store along with eCoexist have undertaken this initiative to educate people and children the general populous in the benefits of using these eco-friendly Ganesha this year. As a socially responsible organization The Bombay store continuously introduces such environmental friendly products around various festive occasion like the Organic Colors during holi, recycled paper stationery etc.
These eco-friendly Ganesha idols are crafted by traditional craftsmen in Maharashtra as well as Sirsi Karnataka. Sirsi idols fully hand sculpted are made using a base of natural clay and are designed according to scriptural code. They are then painted using natural pigments such as turmeric, red earth (geroo) and earth from Multan. The Ganeshas sculpted are natural, beautiful and environment friendly.
The eco-friendly Ganeshas are available at The Bombay Store outlets at P.M.Road (Mumbai), Phoenix Mill (Lower Parel), Inorbit Mall, (Malad and Vashi) and Pune at a price ranging from Rs.375 to Rs 2500.
Customers can also place an order of Ganesha idols online, however due to the delicate nature of the products, shipping and delivery service would not be provided customers will have to collect the products from The Bombay Store outlets.
These idols can be immersed at home in a bucket of water and they dissolve in a matter of a few hours. This water can then be poured into potted plants or in a garden without causing any damage to the natural environment.
In this way the eco- friendly Ganesh idols protect the environment as well as conserve a heritage of craftsmanship.
Mr. Asim Dalal, Managing Director, The Bombay Store, says, “While festivals are occasions for gaiety, of late, activities of reverence are turning out to be a public nuisance and a threat to the environment. We at the Bombay Store pride ourselves on being a socially conscious organization and continually strive to bring products to our customers that not only have the aesthetic appeal to appease their sensitivities but also contribute to the preservation of our natural resources.”
He further added “Ganesha idols made of plaster of Paris and adorned with glittering clothes, tonnes of artificial jewellery take extremely long to degrade and also reduce the oxygen level in water resulting in the death of marine life. Also the paint used to colour the Ganesha idols contains harmful chemicals, including lead and chromium, when this idol is immersed in the sea, they pollute the water bodies and lead to contamination of ground water. The water experiences a rise in acidity as well as traces of heavy metal. The toxic waste kills plant and animal life in the water. In Mumbai, for instance, dead fish washed ashore after the immersion is a common occurrence.”
eCoexist is a social enterprise which works to achieve its social and environmental goals. It believes in the loving co-existence of all living beings on this earth. Eco-exist are a pioneer in reviving the ancient art of making completely biodegradable idols. Eco-exist has been leading a campaign to make Ganesh Chaturthi more Eco-friendly for the past four years.
About The Bombay Store:
The Bombay Store is one of Mumbai’s oldest and most recognized popular shopping destinations. The product line boasts of exquisite artifacts in clay, metal, leather, paper and wood in the home décor range. It has a large product range including, western and ethnic Garments for Men & Women, Accessories, Home Linen & Furnishings, Home Products, eco-friendly handmade stationery, Body Care Products, Organic Food Products such as tea, herbs and pot-pourri and semi-precious and costume Ethnic Jewellery.
The Bombay Store has 12 stores in 7 locations across India in Mumbai, Pune, Bangalore, Hyderabad, Goa, Lonavala and Navi Mumbai. Recently The Bombay Store has opened an outlet at the newly inaugurated terminal IC at Santacruz Domestic Airport. Mr. Asim Dalal is the Managing Director of the company.
The idea for the Bombay Swadeshi Co-operative Stores Co. Ltd. was conceived on 14th December, 1905 by Bal Gangadhar Tilak, along with eminent industrialist and businessman Munmohandas Ramji. The flagship store was inaugurated by Dr. Dadabhai Naoroji on 17th December, 1906.