Travis Harvey, President of Echo Stats Discusses New Benchmark Performance Framework Study.
Online PR News – 25-August-2010 – – Ft. Lauderdale, Florida, USA -Travis Harvey, President of Echo Stats, a marketing research and consulting firm, has announced the new Annual Benchmark Performance Framework Study service.
Travis Harvey said at the press conference today, "One form of benchmarking that is grossly under utilized is the marketing performance benchmark. It focuses on measuring a company's online and offline marketing effectiveness and operational performance level compared to its competitors. While many departments may shy away from doing such an evaluation, because in essence it gives them a report card, the insight that is gained is invaluable. It is a marketing metrics tool that can give your company the strategic intelligence you need to get a jump on your competition."
The new Annual Benchmark Performance Framework service gets a jump on the competition. Echo Stats believes performance benchmarks should be conducted yearly and incorporated into the strategic planning process and used as an element of the company's marketing metrics plan. Develop a framework first so the company knows what needs to be evaluated. The valuable insight allows management to gain and modify the go-to-market strategies, adopt new "best in class" marketing best practices and take a new tact that can help the company leap frog the competition. It is all about being smarter and gaining a competitive edge. Knowing how the company stacks-up against competitors
can give the strategic advantage the company needs.
About Echo Stats:
Echo Stats is a marketing research and consulting firm, focused on providing quality and accurate market evaluations. Echo States services markets nationwide through focus groups, surveys, and other quality data collection techniques. Established in 2005, Echo Stats is headquartered in Fort Lauderdale, Florida, and headed up by Travis Harvey.