VANCE PUBLISHING ENTERS NEW DIGITAL MARKETING SERVICE MARKET
09/04/2009

Vance Publishing Corporation, a leading business-to-business media company, announces the launch of Vance Marketing Solutions, a digital marketing services business. To help its clients take advantage of today’s changing marketing environment, Vance Marketing Solutions will provide strategic Web development and digital marketing services.

Online PR News – 04-September-2009 – – VANCE PUBLISHING ENTERS NEW DIGITAL MARKETING SERVICE MARKET

Lincolnshire, IL –Vance Publishing Corporation, a leading business-to-business media company, announces the launch of Vance Marketing Solutions, a digital marketing services business. To help its clients take advantage of today’s changing marketing environment, Vance Marketing Solutions will provide strategic Web development and digital marketing services.

Vance is officially launching the new division at three major upcoming trade shows, and companies can make an appointment in advance for one-on-one consultation during the show.

• Sept. 24-26: Woodworking Machinery & Supply Expo, Toronto, ON, Canada
• Oct. 2-5: Produce Marketing Association’s Fresh Summit International Convention & Exposition, Anaheim, CA
• Jan. 14-15: Western Buying Conference (Salon), Las Vegas, NV

Peggy Walker, president of Vance, said “Vance Marketing Solutions underscores our company’s more than 70 years of commitment to the agriculture, professional woodworking and beauty industries. Our market expertise combined with our unique approach to developing online strategies will enable us to develop programs that truly fit our customers’ goals. While many publishers are cutting back due to declining print advertising revenues, Vance is continuing to invest to help its clients maximize their marketing dollars.”

Vance Marketing Solutions is headed by Tom Denison, whose background includes business development at high profile marketing firms including Agency.com, iCrossing and Performics (now Google Affiliate Network). And on average, Denison’s team members have more than 10 years of digital experience. “We understand digital,” Denison says.

“We all know that in a recession, companies cut back on their marketing spend, but in this economy, companies also realize that they need to invest in the digital world for the future,” Denison says.

Denison says Vance Marketing Solutions stands out because of the strategic approach it offers to its clients. “Our services are not only well-designed but they also support our clients’ business goals via a proven process.”

Vance Marketing Solutions is an integrated marketing firm offering offline and online marketing consultation and execution for clients. Vance Marketing Solutions’ service includes Strategic Website Development, Search Engine Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, Web Analytics and more.

Vance Publishing is a leading business-to-business media group with more than 75 years of experience in the agricultural, salon and woodworking industries. Vance owns and manages more than 25 magazines and newspapers, 65 Web sites, seven mobile websites, 88 e-newsletters, a search engine, a radio show and more. Vance also and offers custom media creation, marketing research, company credit evaluation services and digital marketing. Vance is based in Lincolnshire, Ill., Vance Publishing also has offices in St. Louis, MO, and Lenexa, KS, and joint ventures in Russia, China, Brazil and Australia.

Vance Marketing Solutions' service includes:
• Strategic website development
• Email marketing
• Search engine marketing
• Mobile marketing
• Social media marketing

For more information on Vance Marketing Solutions please go to www.VanceMarketingSolutions.com , www.VancePublishing.com or contact:

Tom Denison, Vice President
O: 847.634.4353 tdenison@vancepublishing.com

Anya Cheng, Brand Manager
O: 847.415.8046 acheng@vancepublishing.com

Lauren Heist, Public Relations Director
O: 847.415.8052 lheist@vancepublishing.com