At the African American Briefing for Financial Professionals,Cheryl Pearson-McNeil of Nielsen will speak on African American purchasing power.
Online PR News – 19-February-2015 – Washington D.C. – Her presentation 'Resilient, Receptive, and Relevant: The Power of the African American Consumer' will be about the $1.3 trillion purchasing power of African Americans; how companies can grow revenues by establishing meaningful connections with this important consumer group; and build stronger brand recognition by understanding these unique differentiating demographic, shopping, buying, viewing, digital and mobile trends. The luncheon will be in Washington D.C. on March 23, 2015
Cheryl Pearson-McNeil is the Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement at Nielsen. She is responsible for increasing Nielsens brand awareness among African-American, Asian American and Hispanic non-profit organizations, leaders and consumers elevating their understanding of Nielsens measurement services to assist in improving the overall probability of their inclusion in Nielsens panels, studies and surveys. She also oversees the companys philanthropic relationships, sponsorships with multicultural organizations, multicultural advertising and communications strategies, including public relations, media relations and social media.
The African American Briefing for Financial Professionals is an opportunity for leaders of Urban Financial Services Coalition to learn from lawmakers, regulators and government leaders about strategies they are developing to create jobs, grow businesses and revitalize communities. It is also an opportunity for leaders to learn how they can be a resource to overcome the challenges facing the financial services industry. The 2015 theme is “Creating Connections & Building Bridges for a Brighter Tomorrow”. The event is March 22-25 and include these featured events.
-A tour of the White House which has gown in significance with people of African descent because it is now occupied by the first African American president of the United States.
-A White House Briefing with Urban Financial Services Coalition, White House Officials, and Obama Administration officials for African American Financial Professionals. Discussions will center on the current administration’s key issues of concern within the financial services industry and communities of color and how financial professionals can partner with the administration to make progress in the African American communities.
-A “think tank” event hosted by Urban Financial Services Coalition and the American Bankers Association, about the creation of collaborative diversity strategy to increase the number of minorities in senior level positions and on the board of directors for financial institutions, financial services trade associations and governmental agencies in the financial services industry.
-Urban Financial Services Coalition has invited members of the Congressional Caucus and the House Committee on Financial Services to discuss key concerns in the financial services industry and their impact on communities of color.
-A networking dinner at Georgia Browns, a popular restaurant in D.C. Executive Chef Bryan Yearly will bring together the cooking influences of Africans, the French Huguenots, and the Sephardic Jews from Portugal and Spain to provide attendees a uniquely diverse and history rich southern cuisines to enjoy while networking.