“Do your homework properly before you jump into the shark tank,” advises Thomas Berndorfer in the Medianet cover story.
Online PR News – 11-February-2015 – Los Altos, CA – Connecting Software’s CEO, Mr. Thomas Berndorfer, was asked to present his insights on the Mecca of the IT industry, Silicon Valley. The story was published in a renowned business newspaper Medianet.
Medianet is one of the largest business news outlets in Austria. It covers the top B2B topics from marketing, technology, finance, retail, automotive, economy and other business areas.
The article explores whether the sun is still shining upon IT entrepreneurs in California. Or is the Silicon Valley’s image of technological promise land just a well-nourished business legend.
“Basically everything is much faster there, including success and failure,” Mr. Berndorfer stated. “The market is completely different. Almost everything revolves around marketing and sales.” Yet he highlighted that living in Silicon Valley is certainly a valuable experience. For an entrepreneur it is an opportunity to develop in marketing, communication and customer orientation.
Connecting Software’s growth proves that even an IT company coming from the heart of Europe can thrive on the top IT markets. With Connect Bridge, an innovative software integration platform, any developer can become an integration specialists in mere hours. Without requiring extensive training or resources. This helped Connecting Software to gain partners across 5 continents and compete even with the biggest players on the market.
Visit www.connecting-software.com where you can find out about all about Connecting Software’s products or services. Or ask for a free demo and try them yourself.
You can find the entire article on Medianet (http://medianet.at/article/man-wird-dort-viel-eher-als-beute-denn-als-partner-gesehen-1228.html).